1. Digital Agenda for Europe Speed Compliance and eCall Andy Rooke 20 th September 2012

2. Speed! Contrary to conventional thought speed in itself is not dangerous – Inappropriate speed is! Speed limits should be realistic Robust enforcement required as an encouragement to natural compliance It should not be a revenue generating exercise! Compliance (Walter Arnold 1896 first prosecution 13kmph! fine 1 shilling =.13€) 2

3. 3 Speed and technology

4. eCall and HeERO Started 2011 HeERO 1 finish 2014 HeERO 2 Bulgaria now a significant partner Aim - preparation of MS to handle eCall for –New type approved vehicles from 2015 –Prepare mobile networks and Public Safety Answering Points (PSAP) to receive eCall –Working to the published standards 4

5. HeERO additional areas of interest HeERO will prepare the way for eCall by establishing the foundations Additional areas: –Aftermarket devices –Powered 2 wheels –eCall trucks All areas of challenge but the potential benefit is huge 5

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7. 7 eCall Timeline 2002 - 2006 Emerge GST Rescue ITS Action Plan Impact Assessment Type Approval MNO’s and PSAP’s eCall Deployment 2015

8. eCall regulatory measures 8 Regulated under amendment to type approval 2007/46/EC adoption by 2014 Recommendation to MS for MNO implementation C(2011)6269 Final 8 th September 2011 Part of the ITS Directive, common specification by end of 2012

9. To Sum up Speed detection technology an effective tool in road safety eCall will make influence road safety - aftermarket will accelerate the deployment of eCall Bulgaria is taking major strides by utilising technology for road safety 9

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11. Contact details Andy Rooke HeERO Project Coordinator –ERTICO ITS-Europe –Email: a.rooke@mail.ertico.comEmail: a.rooke@mail.ertico.com –Tel: +32 (0) 24000780 –Twitter andyrooke721