2. The P Process

5. Eight Key Questions 1. What is the communication problem? 2. What do we need to do? 3. What materials/interventions do we need to develop? 4. How do we make things happen? 5. How do we know that tasks and results are being met? 6. How do we plan for continuity? 7. How do we ensure participation by audience members & stakeholders in all activities of the P process? 8. How do we build capacity of all stakeholders in all activities within the P Process?

6. Step 1—Analysis What is the communication problem?

7. Major Steps in Analysis Determine the problems, their severity and causes Determine the problems, their severity and causes Identify factors inhibiting or facilitating desired changes Identify factors inhibiting or facilitating desired changes Develop a problem statement Develop a problem statement Carry out formative research or needs assessment Carry out formative research or needs assessment To understand human behavior, we need to understand both the individual and social contexts. To understand human behavior, we need to understand both the individual and social contexts. HCP analyzed both qualitative & quantitative research carried by AFFORD & Africa Transformation in 2006. HCP analyzed both qualitative & quantitative research carried by AFFORD & Africa Transformation in 2006.

8. Step 2- Strategy Design What do we need to do?

9. Major Steps in Strategy Design Establish communication objectives Establish communication objectives Develop program approaches and key benefit Develop program approaches and key benefit Determine channels Determine channels Draw up an implementation plan Draw up an implementation plan Develop a monitoring and evaluation plan Develop a monitoring and evaluation plan HCP held a 3 day Media Strategy Design Workshop in November 2006 involving the FP Revitalization Group & community based partners HCP held a 3 day Media Strategy Design Workshop in November 2006 involving the FP Revitalization Group & community based partners

10. Step 3- Development and Testing What do we need to develop?

11. Major Steps in Development and Testing Develop materials Develop materials Pretest messages and materials with audience and gatekeepers Pretest messages and materials with audience and gatekeepers Revise Revise Retest if necessary Retest if necessary Finalize and produce materials Finalize and produce materials HCP is scheduled to pre-test the FP materials developed in the next 2 weeks HCP is scheduled to pre-test the FP materials developed in the next 2 weeks Examples of the materials to be pre-tested are: Examples of the materials to be pre-tested are:

12. Step 4- Implementation and Monitoring How do we make things happen?

13. Major Steps in Implementation and Monitoring Produce and disseminate materialsProduce and disseminate materials Train trainers and field workersTrain trainers and field workers Mobilize key participantsMobilize key participants Manage and monitor program processes and outputsManage and monitor program processes and outputs Adjust program based on monitoringAdjust program based on monitoring

14. Step 5 – Evaluation How do we know that we are meeting tasks and results as planned?

15. Major Steps in Evaluation Measure outcomes and assess impact Measure outcomes and assess impact Disseminate results Disseminate results Determine future needs Determine future needs Revise/redesign program Revise/redesign program The major purpose of evaluation is to improve future efforts. The major purpose of evaluation is to improve future efforts. If it isn’t documented, it didn’t exist. If it isn’t documented, it didn’t exist.

16. Step 6 - Planning for continuity How do we plan for continuity?

17. Step 7 - Participation How do we ensure participation by audience members & stakeholders in all activities in the P Process

18. Step 8 - Capacity Building How do we build capacity of stakeholders in all activities of the P Process?