1. #SmearForSmear campaign toolkit © Jo’s Cervical Cancer Trust 2015 jostrust.org.uk/smearforsmear Any questions: media@jostrust.org.uk

2. Why do we need your help? © Jo’s Cervical Cancer Trust 2015 Worldwide: 529,409 new worldwide cases each year Every 2 minutes a woman dies In the UK: Almost 1 in 4 women fail to attend cervical screening every year This drops to 1 in 3 in 25-29 year olds 8 women are diagnosed with cervical cancer every day Every day 3 women lose their lives Attending cervical screening reduces the risk of cervical cancer

3. What do we want to achieve? © Jo’s Cervical Cancer Trust 2015 Raise awareness of cervical cancer, the importance of attending smear tests and increase uptake of screening invitations Build on the success of the #SmearForSmear campaign in 2015 which went viral and get even more people involved in 2016 Raise funds to support more women and their families affected by cervical cancer and abnormalities

4. The campaign © Jo’s Cervical Cancer Trust 2015 During Cervical Cancer Prevention Week (24-30 January 2016) we want as many people as possible to upload selfies of them smearing their lipstick to create a social media movement that gets people talking about cervical cancer and drives women to attend their smear test when invited. Launch date: 11am Sunday 24 January

5. Key messages © Jo’s Cervical Cancer Trust 2015 Cervical cancer is one of the only cancers that is preventable. With your help we can move ever closer to eradicating it Attend your smear test and reduce your risk of cervical cancer Jo’s Cervical Cancer Trust offers a wide range of free support services and information about cervical cancer and cervical abnormalities. jostrust.org.uk

6. How does it work? 1.During Cervical Cancer Prevention Week (24-30 Jan), put on your lipstick 2.Smear your lipstick and take a selfie 3.Share across social media using #SmearForSmear and @JoTrust 4.Nominate a friend to do the same 5.If you can, you can donate to Jo’s and help more women receive valuable support and information by texting ‘JCCT16 £5’ to 70070 © Jo’s Cervical Cancer Trust 2015

7. How you can help © Jo’s Cervical Cancer Trust 2015 Encourage as many people as possible to share a #SmearforSmear selfie Including colleagues, bloggers, vloggers, journalists, healthcare professionals, politicians, celebrities, corporate/brand partners Use your own channels to get the campaign messages out This could be through internal communications, social media, websites, newsletters, magazines etc Create a news story Issue a news story with a local angle and regional statistics Or about what your organisation is doing to prevent cervical cancer Order and display our free information resources jostrust.org.uk/resources/materials/information Contact media@jostrust.org.uk if you would like ideas for content or local statistics for your area media@jostrust.org.uk

8. Social media Use the below or create your own, if you can upload a selfie and nominate another organisation or individual to do the same Twitter Upload your #SmearForSmear selfie and help @JoTrust support women affected by cervical cancer, text JCCT16 £5 to 70070 SmearForSmear We’re supporting @JoTrust and #SmearForSmear. Cervical cancer is preventable, attend your smear test jotrust.org.uk/smearforsmear Every 3 hours a woman in the UK is diagnosed with cervical cancer. Attend your smear test and help eradicate this disease #SmearForSmear#SmearForSmear Facebook or Instagram post Join me and Jo’s Cervical Cancer Trust to get more people talking about cervical cancer and upload your #SmearForSmear selfie. A woman is diagnosed with cervical cancer every 3 hours, yet it is one of the cancers that can be prevented. Attend your test. It may save your life. © Jo’s Cervical Cancer Trust 2015

9. Eight women are diagnosed with cervical cancer every day in the UK and it is the most common cancer in women under 35. However, 1 in 3 of 25-29 year olds do not take up their smear test invitation with the uptake falling year on year. Cervical Cancer Prevention Week runs from 24-30 January 2016 and Jo’s Cervical Cancer Trust is relaunching their successful #SmearForSmear campaign to get more people talking about cervical cancer and encourage more women to attend screening. The campaign encourages people to smear their lipstick, take a selfie and share it on social media along with messages about the importance of attending screening, encouraging donations to help fund Jo’s work and nominating their friends to do the same. Every year around five million women are invited to attend their smear. Smear tests are crucial to the eradication of cervical cancer as they can detect abnormal cells on the cervix before they develop into cancer. Find out how you can get involved with #SmearForSmear at jostrust.org.uk/smearforsmear or download free resources for Cervical Cancer Prevention Week at: jostrust.org.uk/resources/materials/information jostrust.org.uk/smearforsmearjostrust.org.uk/resources/materials/information Example newsletter content

10. Extra materials © Jo’s Cervical Cancer Trust 2015 We have created a variety of images, graphics and can provide further information to help you spread our valuable messages, please do make use of them and ask us if you would anything specific. Jo’s Cervical Cancer Trust logo 2015 #SmearForSmear selfies Infographics Screening data and statistics on cervical cancer in your area We can also provide quotes, spokespeople and suggested content Coming soon Campaign logo Further graphics Press release We’ll have lots more coming soon and will keep you updated. Thank you so much for your support Jo’s Cervical Cancer Trust

11. #SmearForSmear: jostrust.org.uk/smearforsmear Cervical Cancer Prevention Week: jostrust.org.uk/get-involved/campaign/cervical-cancer-prevention-week Free resources on screening, cervical cancer and abnormalities: jostrust.org.uk/resources/materials/information Useful links