1. Markets and Marketing Information S Subasinghe INFOFISH Malaysia Web: www.infofish.org

2. Existing Markets US EU Japan Regional Market Domestic Market

3. Market Intelligence Know the marketing network Buyer/importer expectations Marketer expectations Consumer expectations Price Information

4. Consumer expectations Quality seafood Value for money Variety and taste Health Good presentation Convenience Safety

5. Assessing market expectations Discussions/trade missions Trade fair participation Consumer acceptability studies Trial marketing

6. Sources of Marketing Information Existing databases Direct communication Publications Customs information Market News Correspondents Web information

7. Product Promotion/Marketing Strategies JVs/Buy back arrangements Trade Fair Participation Trade missions Support from buyer-seller matching services Publicity and advertising

18. During 2000-2001 period the 2nd and 5th places in terms of highest unit value of exports went to two companies assisted by the CFC project. They were Conception Seafoods (US$ 14.6/kg) and Meenhar Seafoods (US$14.2/kg). THANK YOU