1. Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

2. Social Media and Chapters: Two Great Tastes that Go Great Together

3. Why Social Media is Key Relationships are built virtually Your membership may need less in person interactions than 5 years ago

4. Does this social media platform make me look good?

5. What's Your Goal? Promotion to general public? Interaction with membership? Interaction with general public?

6. Available Platforms  Facebook  Twitter  LinkedIn  Pinterest  YouTube  Blogs  Instagram  MORE

7. Now What??

8. Set Up Multiple administrators Determine your voice Set a policy Include in your communications plan

9. Hello...is this thing on?  Who are you talking to?  What do they want to hear?

10. What to Post  Information Education  Entertainment  Engagement in online community  Action

11. Delivering benefits through social media  What benefits CAN be delivered? Member directory Job postings Webinars and virtual trainings Educational resources

12. Building Your Audience  Through content  Through marketing strategies

13. It's all about you  What are your pressing issues?

14. Thank You Nick Ricci nricci@afpnet.org nricci@afpnet.org Jim Anderson jim.anderson@goalbusters.net @goalbusters jim.anderson@goalbusters.net Alice Ferris, CFRE, ACFRE alice.ferris@goalbusters.net @aliceferris alice.ferris@goalbusters.net