1. Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas

2. Our Agenda 1. A look at Q4 research – Business conditions – Consumer habits – Best prospects 2. Proposal ideas 3. Great commercial ideas 4. Cross promotion ideas 5. More commercials 6. Copywriting techniques 7. And more commercials 8. Alternative Revenue ideas 9. And even more commercials

3. RAB Research MRI – Holiday Business Consumer confidence Consumers plan to spend $923 on gift giving Wish list: electronic gadgets 10 business categories that excel in December

4. Proposal Ideas [proposal idea]

5. Examples of Successful Commercials [spot title]

6. Cross Promotions 1Great idea + 2 Clients 3Win-Win-Win

7. Benefits 1. Promotional partners get better results than they can afford on their own 2. Customers’ experience is enhanced 3. You close more business

8. Cross Promotion Idea #1 Donuts and oil changes? Donut shop buys Radio and provides certificates Oil change center buys Radio and provides discount coupons Donut customers get discount oil change coupon Oil change customers get donuts

9. Cross Promotion Idea #2 Dry cleaner and Italian restaurant? “Best dressed pasta in town” Dry cleaner buys Radio and gives discount on shirts to any customer of the restaurant The restaurant buys Radio and gives 2 for 1 special to dry cleaner customers

10. Examples of Successful Commercials [spot title] [Christmas cross promotion example] [spot title]

11. Alternative Revenue Ideas [idea]

12. Examples of Successful Commercials [spot title]

13. Dave Casper SVP, RAB Services dcasper@rab.com Thank you for joining us! www.rab.com member_response@rab.com 1-800-232-3131