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IP Cosmetics, Inc., Scenario U.S. Patent and Trademark Office Conference on Intellectual Property in the Global Marketplace.

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Presentation on theme: "IP Cosmetics, Inc., Scenario U.S. Patent and Trademark Office Conference on Intellectual Property in the Global Marketplace."— Presentation transcript:

1 IP Cosmetics, Inc., Scenario U.S. Patent and Trademark Office Conference on Intellectual Property in the Global Marketplace

2 What is in IP Cosmetics, Inc., intellectual property portfolio? What types of IP protection can they obtain? IP Cosmetics, Inc., Scenario

3 What name / mark can be used for the product? –Rebirth –Breveté –Vanish How can it be protected? Product Names

4 Results for “Rebirth”

5 Conflicting Registration! Sorry!

6 Results for “Breveté”

7 Results for “Vanish”

8 Logo Copyright protection? Design patent protection? Trademark protection?

9 Bottle Copyright protection? Design patent protection? Trademark protection?

10 How can the packaging be protected? Packaging

11 -2 s s Mg +2 AB Active Ingredient Utility patent protection? Trade secret?

12 “Breveté is the Soul of Lit-Up Skin.” “A Brief Moment on the Fingertips Erases Years for the Complexion.” “Beauty is brief… Breveté is forever.” “A Bit of Breveté and Brand New Skin…” Slogans

13 Domain Names REBIRTH.com – Not available, but not a conflict BREVETE.com – Not available. Purchase it? VANISH.com – Not available. Redirects to “Scrubbing Bubbles” Web site

14 What Can We Find Out? Breveté.com

15 What Can We Find Out? Breveté.com

16 Domain Names DNS registration vs. TM registration –Brevete.com –Brevete.net and Brevete.org –Brevete.biz and Brevete.info –Brevete.us –Brevete.[ccTLD], such as.eu –Brevete.[ccTLD], such as.cn –BreveteCream.com –IPCosmetics.com –cosmetics.com

17 The ccTLDs in My Soup Internet Domain Names:

18 How can these materials be protected? –Video explaining how to apply Breveté –Website Contents –Ads for Breveté –Catalogue Advertising

19 Counterfeit Genuine Counterfeit Packaging

20 Conference on Intellectual Property in the Global Marketplace THANK YOU IP Cosmetics, Inc. Scenario


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