1. MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications MobiWeb2.0 Outreach Work Package Leader 1

2. Outline 2008 Highlights Outreach Goals for 2009 Targeted Audiences Focus on Developer Outreach Diverse Communication Support Press Outreach Conclusion 2 12 March 09 MobiWeb 2.0 Review

3. 2008 Highlights Increased awareness of W3C Mobile Web Initiative in Europe 3 MobiWeb 2.0 Review

4. 2009 Outreach Objectives Organization of MWI Promotion talks (D1.1) Outreach to developers Establishing links with ICT community Distribution of press releases (D1.2) Collection of press clippings (D1.3) Development of outreach material (D1.4) 4 MobiWeb 2.0 Review

5. Targeting many audiences Organization of MWI Promotion talks (D1.1) MobiWeb2.0 staff participated in 15 events in 2009 before diverse type of audiences: –European industry (C-level) –European Academics / Universities –Mobile Web Developers / Designers –ICT European community –Public at Large –Press / Analysts 5 MobiWeb 2.0 Review

6. Industry Outreach 6 MobiWeb 2.0 Review

7. ICT Community/Academic Outreach 7 Chianti: Joint workshop at WWW09 on Mobile Widgets ICT Mobile Summit 2009 NEM 2009 Mobile Summit Future Network - Mobile Summit 2 Concertation Meetings MobiWeb 2.0 Review

8. Developer Outreach 8 MobiWeb 2.0 Review

9. Reached Audiences 9 MobiWeb 2.0 Review

10. Communication Material (D1.4) 10 We provided communication support for the other project work packages: W3C workshop on the Future of Social Networking MWBP training course (WP2 deliverable) W3C mobileOK checker (WP4 deliverable) MobiWeb 2.0 Review

11. W3C Workshop on Social Web 11 Focus on Mobile social networking -- MWI-organized workshop on the “Future of Social Networking”, Jan. 09, Barcelona MobiWeb 2.0 Review

12. 12 Certificates of completion of the mobile training course (online and live event) MWBP training course MobiWeb 2.0 Review

13. 13 New designed interface of the W3C mobileOK checker results W3C mobileOK checker MobiWeb 2.0 Review

14. Press Releases (D1.2) 3 February 2009: Social Networking Challenges Identified by Industry Leaders in W3C WorkshopSocial Networking Challenges Identified by Industry Leaders in W3C Workshop –Available in 12 languages: Arabic, Dutch, Finnish, French, English, Greek, German, Hebrew, Japanese, Portuguese, Spanish and Swedish 7 April 2009: W3C Welcomes Developer Community at WWW2009 in MadridW3C Welcomes Developer Community at WWW2009 in Madrid –Available in 10 languages : Arabic, Chinese, Dutch, French, English, German, Greek, Portuguese, Spanish and Swedish 14 MobiWeb 2.0 Review

15. Media Coverage (1.3) In 2009, near 70 press clips worldwide: 15 MobiWeb 2.0 Review

16. Media Coverage (cont.) Lasting impact of MobiWeb2.0 work: Relevant Referenced Important publications International publications 16 MobiWeb 2.0 Review

17. Online Promotion Web sites: –FP7 - MobiWeb 2.0 –W3C Mobile Web Initiative Interactive online channels/platforms: –MWI Team Blog –Planet Mobile Web –W3C Blog –MobiWeb2.0 twitter 17 MobiWeb 2.0 Review

18. Conclusion Intense outreach activity in 2009 Regular pulse/presence throughout the year Significant results Diverse audiences reached Focus on European developer community Lasting impact 18 MobiWeb 2.0 Review