1. Recruit More Effectively AND Increase Retention WITH Focus Group Input!

4. .

9. New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps

12. Most typical response … ‘the way we’ve always done it'

13. Curmudgeon’s Observation … Just because you’ve always done it that way doesn’t mean it’s not incredibly stupid. www.sailingscuttlebutt.com www.sailingscuttlebutt.com

14. My Goal to create intentional, productive change

15. TO CREATE THE BUZZ

17. What do your clients really want?

19. PARENT FOCUS GROUPS

20. CAMPER FOCUS GROUPS

21. Representing a Wide Socio-Economic Range

22. $12,000+ for the summer to those whose children are fully-subsidized

23. Parents/Guardians Small groups 3-7 average 5 some phone conversations Equity of Input

24. KIDS honest and real gender/age/experience/timing

25. Informal Anecdotal Reporting

26. NOT Statistical Analysis

27. BUT notably UNIVERSAL

28. 4 F actors influence parents in the selection process

29. ‘Investment’ Potential or ROI

30. What will each camper take home?

31. Camp is MORE than fun & games

32. CAMP = CHARACTER & CONFIDENCE

33. Provocative Messaging

34. ??????? your distinguishing elements

35. Resonating Visuals

36. Son in School

38. Provocative Messages & Resonating Visuals

39. Camp Run-a-Muck Memories that Last a Lifetime

40. Camp Run-a-Muck 2016 SUMMER ADVENTURES

41. Camp Run-a-Muck Where Kids Unplug and Connect

42. Camp Run-a-Muck Character ♦ Confidence ♦ Courage

43. DEMAND Parents Expect Special Treatment anonymous to intimate

44. Majority of parents reported at least one of the camps ignored their requests for information and a number of the others never followed up.

45. When information received via snail mail or electronically, names were often misspelled, there were typos and parents were left ‘cold’.

46. When they did speak with camp reps, they were treated rudely and rushed.

47. Final Cut Camps were confident, proactive and accessible. The selected camp helped parents see the ‘return on investment’ for their child.

48. Do you want parents to send their campers back to you?

49. Deliver 6 items or there is no chance …

50. #1 Access & Responsiveness

51. “ They never return my calls.”

52. Must connect with leadership & know their child’s counselors

53. #2#2

54. SAFE

55. SAFE Cosmetically Pleasing

56. SAFE Cosmetically Pleasing Well-Maintained

57. SAFE Cosmetically Pleasing Well-Maintained BATHROOMS

58. PRICING all-inclusive preferred camp store prices“palatable” #3

59. “This camp experience was …

60. worth every penny we paid.”

61. #4

64. CRISIS PROTOCOLS #5

65. Staff Hiring / Vetting 9-11 / Newtown Daily Logistical Issues

66. Satisfy the Insatiable Parent Monster #6

67. Intentional Communication = what’s best for campers

68. keep parents informed and eager for ‘the story’

70. “I want EVERYONE to know my name.”

72. “ I want to take home a prize.”

74. “I want to make a friend.”

76. “ “ I want to be part of the family.”

77. tend to your RITUALS

78. “I want to have an adventure that I can share with my friends at home.”

79. Bragging Rights!

81. To Which Parental Priority Do You Plan to Respond?

82. Which Camper “WANT” will inspire your orientation?

83. WHAT BUSINESS ARE YOU REALLY IN? Session Guarantee campconsulting@verizon.net Session Guarantee campconsulting@verizon.net

84. WHAT BUSINESS ARE YOU REALLY IN? Stay Motivated! www.camp-consulting.com FREE MONTHLY HINTS