1. Data Center Management Microsoft System Center

2. Objective: Drive Cost of Data Center Management 78% Maintenance 22% New Issue:Issue: 78% of IT budgets spent on maintenance activities, trends increase pressure

3. Reducing The Cost of Your Data Center Management Cross Platform Unified Physical and Virtual Management End to End Management Centralized Management Cross Platform Unified Physical and Virtual Management End to End Management Centralized Management

4. Cost Impact Of Microsoft Management In The Data Center Driver Physical and virtual AutomationKnowledgeAvailability Per Physical Device Licensing Driver Physical and virtual AutomationKnowledgeAvailability Per Physical Device Licensing Cost Benefit Standard tools Efficiency Faster TCO Lower % unplanned Lower initial and ongoing costs Cost Benefit Standard tools Efficiency Faster TCO Lower % unplanned Lower initial and ongoing costs

5. Initially utilized VMware but saw need to reduce cost of virtualization so focused on Hyper-V and System Center. Once Microsoft virtualization technologies were introduced, they saw significant reduction in the need for training. Reduced hardware expenditure by 50% through consolidation, while dramatically reducing deployment times. “If my central console can manage both my Microsoft virtual machines and my VMware virtual machines with an interface that is familiar and easy for my Microsoft certified staff, that's a big plus.” Brent Register Client/Server Engineering Manager, The Atlanta Journal-Constitution

6. Management Moves Front and Center Servers must be configured and optimized Increasing power and space concerns Increasing power and space concerns Greater number of deployments and updates Greater number of deployments and updates Must support compliance, process and controls More internal and external pressures More internal and external pressures Access drives security and protection Access drives security and protection Must ensure business continuity and dependable recovery Centralized assets drives disaster contingency Centralized assets drives disaster contingency Virtualization for business continuity Virtualization for business continuity Must be available and responsive Higher service levels demanded Higher service levels demanded Importance of interoperability and openness Importance of interoperability and openness

7. Automated Provisioning and Updating of Physical and Virtual Environments Server Consolidation Through Virtualization Proactive Platform Monitoring Application & Service Level Monitoring Interoperable and Extensible Platform Configuration Controls and Reporting Centralized Security Auditing Comprehensive Security & Identity and Access Mgmt Business Continuity Through Virtualization Management Backup and Recovery of Physical and Virtual Resources Disaster Recovery Configuration Management End to End Monitoring Server Compliance Data Protection and Recovery Data Center Management Solutions

8. Lowering the Cost of Data Center Deployment Automated Server Provisioning and Updating Lowering the Cost of Data Center Deployment Power, space and maintenance costs forcing more efficient use of resources Dispersed servers and applications difficult to manage and update resulting in higher costs and underutilized systems Manage virtual machines to consolidate physical servers Centralize, automate and manage both physical and virtual server software deployments in the data center Server Configuration Capabilities Challenges Addressed Reduce operational costs with automated server deployment patching and updating for physical and virtual servers Cut hardware and maintenance costs with server consolidation servers with virtualization and management Saved U.S.$2 million using System Center to create a unified, centrally- managed virtual data center Configuration Management

9. End to End Monitoring Ensure IT services, applications and servers run smoothly Meet service levels to ensure optimal uptime and responsiveness Monitor applications end to end to support end user based service level agreements Dashboards and reports allow faster problem resolution, delivering improved availability and performance Application and Service Level Monitoring Challenges Addressed Drive down operational costs by proactively spotting issues before they cause application downtime Remove duplicate tools and reports with visibility into complete application environment and across platforms Increased productivity of systems by 10% and boosted application availability to deliver over $10m extra revenue End to End Monitoring

10. Configuration controls and centralized audit of system security Server Compliance Configuration controls and centralized audit of system security Regulations and business policies mandating configuration and security controls are enforced Increasing demands to retain security event information to improve security and meet compliance needs Server Compliance Capabilities Challenges Addressed Create, maintain and report on configuration controls for the data center environment Gather and report security related events Manage identities, access and improve security in the data center Lower cost of meeting compliance requirements with automated configuration controls Consolidate and deliver security audit data and reporting without expensive manual processes Cut security audit time by 30% while saving 10 to 20 hours per week in management deployment times ServerCompliance

11. Backup and restore & business continuity through virtualization Data Protection and Recovery Backup and restore & business continuity through virtualization Demand for business continuity driving increased costs related to geoclustering and new technology investments Centralized data centers causing more risk of downtime and data loss in the event of a disaster or outage Data Protection and Recovery Capabilities Challenges Addressed Ensure business continuity and responsiveness with server virtualization management Recover and restore physical and virtual environments after an outage, data loss or corruption Lower cost back and recovery solution for critical Microsoft applications Drive down cost of business continuity through combination of virtualization and back up / restore management Reduced cost of backing up Exchange and SQL Server with savings of over $30,000 per year, while reducing IT effort by six hours per week Data Protection and Recovery

12. 25 percent of its core banking applications and 80 percent of non- core applications running in a virtual environment by the end of 2009. Delivered server consolidation of 36%, with internal rate of return of 150%. The virtualization project is expected to produce a projected cost reductions of up to 6.8 million kroner (U.S.$1,450,000) per year in 2010. “Cutting costs as we continue to grow is a challenge, but is important to the bank so that we can use the cash to drive our global expansion,” explains Thomsen. “Virtualization is a great technology to help us achieve our goals.” Solutions Architect at Saxo Bank

13. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.