1. DESIGN & CREATIVITY WG 10, April 2013 CREATIVE AND CULTURAL INDUSTRIES EVENT

2. BACKGROUND  The CCI employ millions of people across the EU-27, contribute a substantial share to EU GDP and grow faster than the rest of the economy. CCIs are also a lever for social and territorial cohesion, as well as driving creativity and innovation with positive spillover effects on the rest of the economy and on society as a whole.  Businesses in this sector, and especially SMEs, too often face obstacles to fulfilling their full potential. The current economic crisis is also adversely impacting on these industries, making it even more difficult for them to access the resources they need to finance their activities and adapt to the new environment.  Europe needs to invest more in its cultural and creative sectors because they significantly contribute to economic growth, employment, innovation and social cohesion. Creative Europe will safeguard and promote cultural and linguistic diversity and strengthen the competitiveness of the cultural and creative sectors.

3. OBJECTIVES AND GOALS  We need a European bottom-up approach to match the top-down agenda and initiatives from the European Commission. We need it to be able to create real synergy between the opportunities and policies deriving from the European Commission, and the CCI activities going on at local/regional level.  We need to present innovative and concrete examples of how CCI can be the main actor for a new economic development in Europe.  The proposition for the long-term strategic goal for CCI Days is to provide: Policy information Information from relevant key people in the EU commission Insight in available funding Inspiration A brokerage opportunity between regions, policy makers, regional stakeholders Network opportunities

4. FOR WHOM IS CCI EVENT? The main stakeholders are the ERRIN Regions, and primarily it addresses the need for the regions and different CCI stakeholders (private and public) and CCI end-users within these regions. These are:  Public Authorities  Public sectors (education, health sector, culture, research,...)  Private enterprises  Chamber of Commerce seeing potentials in CCI clusters as an economic driver for local/regional development  Organisations and associations promoting creativity and culture  Regional/local projects and initiatives with a creativity perspective

5. HOW CAN THEY BENEFIT FROM CCI EVENT? The competitive advantage for CCI Event is to provide a meeting- place for policy-makers, politicians, researchers, teachers, employers, counsellors and company-owners. CCI Event can bring:  Inspiration to new strategies, new partnerships and new solutions.  New ideas to develop the CCI platform in Europe and to coordinate the existing ones.  More contacts between end-users and producers/developers.  Update on creativity policies at European level  Coordinate the regional policies among stakeholders

6. STRUCTURE OF THE EVENT 1.EUROPEAN POLICIES & OPPORTUNITIES IN 2014-2020 PROGRAMS 2.HOW TO BETTER USE STRUCTURAL FUNDS 3.ACCESS TO FINANCE 4.EUROPEAN PLATFORMS

7. 1. EUROPEAN POLICIES & OPPORTUNITIES IN 2014-2020 PROGRAMS The Commission's proposals for programs and instruments for the new Multi- annual Financial Framework 2014-2020, notably Creative Europe, Erasmus for all, the Cohesion Policy Funds, Horizon 2020, COSME and Connecting Europe Facility can make a decisive contribution to support the further development of the cultural and creative sectors and strengthen their contribution to the Europe 2020 Strategy for jobs and growth. We would like to provide a general overview on the existing programs and on the foreseen actions in the next Programs 2014-2020 SPEAKERS: Creative Europe Horizon 2020 (DG RESEARCH) COSME (DG ENT) European Agenda for Culture (Member States Expert Group?) Policy Learning Platform of the European Creative Industries Alliance (ECIAP)

8. 2. HOW TO BETTER USE STRUCTURAL FUNDS  In many regions and cities, cultural and creative sectors constitute a major asset for growth. The challenge is how to further integrate the cultural and creative sectors into regional innovation strategies for smart specialisation which in the current Commission proposals will be an ex ante conditionality to access funds.  The Commission has published a guide to Regional innovation Strategies for Smart Specialisation, drafted by the Smart specialization platform – S3Platform – aiming to assist regions and Member States in developing, implementing and reviewing regional smart specialisation strategies, with one section dedicated to cultural and creative industries. SPEAKERS BEST PRACTICES

9. 3. ACCESS TO FINANCE 1.Creative Europe aims to promote cultural and linguistic diversity in Europe and reinforce the competitiveness of the cultural and creative sectors. It will (also):  Set up a dedicated Financial Facility, providing guarantees to make access to bank loans easier for small enterprises and organisations; this facility, included in the future Financial Debt Instrument for SMEs together with the Horizon 2020 and COSME Facilities, will also seek to achieve a systemic impact on the financial sector, by improving the capacity of financial institutions to assess cultural and creative projects, pooling current limited expertise across national borders, and support initiatives aiming to strengthen the investment-readiness in the sectors  Support actions for capacity building aimed at audience development and the testing of business models 2.In the framework of the European Creative Industries Alliance, the EU is funding two partnerships on better access to finance (FAME and C-I Factor) until 2014. 3.The MEDIA Production Guarantee Fund is facilitating film producers' access to private sources of financing. SPEAKERS BEST PRACTICES

10. 4. EUROPEAN PLATFORMS  How to improve the cooperation among the existing European Platforms?  How our regional stakeholder could participate more actively in these platforms? SPEAKERS European Creative Districts European Creative Industries Alliance EEN - Creative Industries Sector Group ??? INTERACTIVE SESSION/BROKERAGE SESSION

11. NEXT STEPS VENUE LOMBARDY REGION OFFICE DATE25TH SEPTEMBER 2013 14,00 – 18,00 DEADLINES Define the final structure of the event Deadline10th May 2013 Identify the list of potential speakers Deadline14th June 2013 Send the invitations to the regional stakeholders Deadline21th June 2013