2. Maslow’s needs pyramid food, water, sex, sleep, warmth clothing, weapons, defence of self social acceptance acceptance of self by self a feeling of having and fulfilling a purpose fulfilment needs esteem needs social needs safety needs physiological needs

4. Old Orchard Sell through retail outlets: petrol stations, independent food shops, small local supermarkets, large out-of-town supermarkets. Re-brand product to highlight key features: organic, traditionally made, health benefits. Increase range of product types: more types of bottles and cartons to suit lifestyle needs of individuals and families, e.g. from individual 25cl sachets to 1 litre glass bottles. Add a price premium for new products. Promote in lifestyle magazines and on TV. Diversify the product range, e.g. different types of apple or other fruits.

5. Crunchy Morning Launch the product range with an intensive media campaign including newspapers, magazines and TV. The hook to the campaign will have to centre round the unusual flavours. Ensure the product is available in major food retail outlets, e.g. large supermarkets, and prominently displayed there. Price will be determined by the competition. Packaging will be determined by large supermarket requirements and standardisation.

6. That Touch Cosmetics Attract new customers, e.g. middle aged men with a new product range for them, or some other market segment. Move upmarket with a new higher priced range of products. Sell through new retail outlets including direct sales via website.

7. Ten ideas on how to make customers love you 1Have an easy-to-navigate website 2Get feedback on product or service 3Respond immediately to emails 4Offer incentives for purchases 5Adapt product or service to meet customer needs 6Make sure customer knows who to contact in your organisation 7Make sure it is easy to contact right person in organisation 8Never oversell your product or service 9Make sure staff are fully trained to deal with problems 10Other?