1. Communicating with Today’s Consumer Nevada Commission on Tourism

2. Nevada Commission on Tourism The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination.

3. Social Media Display Advertising Search Mobile Video

4. Social Media

7. Google +1

10. Google+

14. Facebook YouTube App

15. Facebook Catalogs App

16. Facebook Contests Build Your Fan Base

17. Facebook Marketing Strategies Contests: Wildfire app Apps: YouTube, Twitter, RSS Feeds, Facebook ads: Location, demographics, likes, interests, Sponsored Stories, demographic specific tabs (landing pages) Direct Facebook Messages: Send direct messages to your fans

18. Display

19. Display Advertising Managed Placement: Website selected by demographic information Contextual: Displaying your ad when a consumer is reading an article on the web related to your business Remarketing: Remarketing allows you to serve an ad to consumers who previously visited your site. Interest Based: Interest based allows you to serve an ad to consumers based on their past behavior on the web.

20. Audience Targeting on the Rise Source: E-marketer

21. Clicks on Display Ads http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/When_Money_Moves_to_Digital_Where_Should_It_Go Source: comScore, Value Click Media – September 2010

22. Display Advertising Drives Brand Searches Percentage lift in brand searches with four weeks of brand exposure Source: comScore, Value Click Media – September 2010

23. Google Display Case Study http://www.google.com/ads/displaynetwork/success-stories/index.html

24. Google Insights Case Study

28. Synergy of Display and Search 119% 82% 16% Higher offline sales lifts are seen from search vs. display, but when combined the synergy provides an even greater lift Source: comScore, Value Click Media – September 2010

29. Mobile

32. Video

34. Google In-stream Case Study

35. Tools for Success

36. Crazy Egg In page web analytics

37. SEO Website Grader

38. Top Search Marketing Tools SEO Tools semrush.com SEM Tools seomoz.com seotoolset.comwordstream.com wordtracker.com Website Performance Tools crazyegg.com clicktale.com Video Grader onlinevideograder.com SEO Grader websitegrader.com Landing Page Creation unbounce.com

39. Thank you JoLyn Laney Deputy Director Marketing and Advertising Nevada Commission on Tourism TravelNevada.com