1. Website analysis on Trendland.com By Camilla George

2. Target market Creative professionals Fashion conscious individuals People who like to ask “what’s next?”

3. Identity, Design, Impact: The Homepage Identity Online e-magazine that looks at a mixture of Art, Fashion/Design, Trends, Photography, Culture, Architecture, Video and Shopping. Design Creative images are used throughout the website. Colour is used to separate categories. The feel of this website is youthful/trendy Lack of text on homepage mainly images Date is always placed underneath images. Multiple images placed around text Impact This website makes it able for individuals to access a wide range of images and text about the creative world. The colours work well together and make it easy to find what your want

4. Usability and efficiency of navigation  Colour code categories and navigation bar  Scroll down system  All images have are titled  Images on homepage are dated  Search bar in the corner to search specifics.  Easy to use

5. Interaction across social media and international engagement Trendland.com has one website that can be viewed globally, the website does not change content due to the country.

6. Content, USP, Communication to client USP a mixture of social, cultural and creative mix of imagery and text where individuals are able to get inspiration and keep up with trends in a creative industry or environment. Content Images paragraphs explaining who's work it is and what it is/ trying to portray. Images dated Communication to client Visual viewers able to comment social media