1. Integrated Online Advertising Peter Schumerth

2. contact me EMAIL: peter@conversantlife.competer@conversantlife.com Facebook: http://www.facebook.com/pschumerth http://www.facebook.com/pschumerth LinkedIn: http://www.linkedin.com/in/pschumerth http://www.linkedin.com/in/pschumerth Twitter: http://twitter.com/pschumerthhttp://twitter.com/pschumerth iChat: pschumerth Download Presentation @ http://www.conversantlife.com/cccu

3. alternate titles The GOOD, the BAD and the UGLY

4. alternate titles Dazed And Confused

5. alternate titles Braveheart

6. did you know? Youtube: 1 billion videos watch a day Facebook: 113M user profiles (+253%ytd) Twitter: 19M unique visitors/month 1 in 8 couples marries last year met online 31 billion Google search every month (2.7 billion in ‘06) Daily text messages exceed the global population http://siteanalytics.compete.com/facebook.com+myspace.com/ http://siteanalytics.compete.com/twitter.com/

7. more… Years it took to reach a population of 50 million:  Radio: 38 years  TV: 13 years  Internet: 4 years  iPod: 3 years  Facebook: 2 years http://swerve.lifechurch.tv/2009/01/30/a-glimpse-of-the-future/

8. we all know right? Embrace The Shift!!

9. outline Creation Location Recommendation

10. Creation

11. creation Identify the target audience Create objectives Develop a great message Establish budgets Select your marketing mix Measure results Manage the process Clarity, consistency and max impact

12. big point #1 Be Great!!

13. Location

14. location

15. location Search Engines Banners RSS feeds eBlasts/direct mail Social Media Pre-roll Media PR Editorial Integration

16. search engines COST: variable ROI: high MEASURE: high BARRIERS: low Note: most effective tool

17. banners COST: med ROI: low MEASURE: low BARRIERS: med Note: losing its effectiveness

18. RSS COST: med ROI: med MEASURE: low BARRIERS: high Note: emerging technology

19. eBlast/direct mail COST: med ROI: med MEASURE: low BARRIERS: high Note: higher clicks per users

20. pre-roll media (video/audio) COST: high ROI: med MEASURE: low BARRIERS: med Note: get in the game

21. PR COST: high ROI: high MEASURE: med BARRIERS: low Note: still good

22. editorial integration COST: low ROI: high MEASURE: low BARRIERS: low Note: stealth marketing

23. social media COST: low ROI: high MEASURE: low BARRIERS: low Note: hire young talent

24. end of funnel

25. big point #2 Be Smart!!

26. Recommendation

27. recommendation Packages Negotiate everything Think mobile Think video

28. grill me Thank you & Question?