1. blogads.comadvertising for opinion makersadvertising@blogads.com henry copeland blogads.com advertising for opinion makers blog advertising

2. blogads.comadvertising for opinion makersadvertising@blogads.com global swarming Source: Nature 5 red nodes connect to 60% of green

3. blogads.comadvertising for opinion makersadvertising@blogads.com the blogospheres

4. blogads.comadvertising for opinion makersadvertising@blogads.com conversational ads

5. blogads.comadvertising for opinion makersadvertising@blogads.com a tale of three iterations (or how a little experimentation makes a big difference) Day 1 - treasure hunt kicks off. Uses animated image and mentions big prize. Clickthu: 0.047% Day 3 - a winner! A mysterious photo of the winner and three links to blogs commenting on the treasure hunt push the clickthru to 0.11%. Day 5 - clickthru jumps to 0.37% thanks to: a pseudo video image blog quotations arrayed in a single paragraph links to contest specific links link count now seven, more than doubled no header effective cost per click falls to 15 cents

6. blogads.comadvertising for opinion makersadvertising@blogads.com endnotes Daily Kos vs TNR: http://www.dailykos.com/story/2004/1/1/225832/0551http://www.dailykos.com/story/2004/1/1/225832/0551 Cluetrain Manifesto: http://www.cluetrain.com/#manifestohttp://www.cluetrain.com/#manifesto Tracking resources: www.blogpulse.com, www.technorati.comwww.blogpulse.comwww.technorati.com Political blog networks graphed and analysed: http://www.blogpulse.com/papers/2005/AdamicGlanceBlogWWW.pdf http://www.blogpulse.com/papers/2005/AdamicGlanceBlogWWW.pdf Blog reader survey 2005: http://www.blogads.com/survey/2005_blog_reader_survey.htmlhttp://www.blogads.com/survey/2005_blog_reader_survey.html Online influentials studied: www.ipdi.org/Influentials/Influentials.htmwww.ipdi.org/Influentials/Influentials.htm Blog reader survey details: http://www.blogads.com/survey/2005_blog_reader_survey.htmlhttp://www.blogads.com/survey/2005_blog_reader_survey.html Good and bad blog advertising: www.blogads.com/exampleswww.blogads.com/examples Henry’s weblog: www.blogads.com/weblogwww.blogads.com/weblog