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Rowperfect UK Sports brand driving sales through social media.

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Presentation on theme: "Rowperfect UK Sports brand driving sales through social media."— Presentation transcript:

1 Rowperfect UK Sports brand driving sales through social media

2 Which is more important Facebook Or Your Wordpress Website?

3 Rules for Building Web Traffic 1. Find your readers 2. Draw them to the site 3. Refer to 1

4 A niche sports brand Website Home Page Facebook Page

5 We Made 3 Changes 1.Increase posting frequency 2.Make website the destination 3.Re-purpose content

6 The Results

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9 How we did it 1.Automatic Posting 2.Simpler Like Us Button 3.Facebook Popup 4.Horizontal Sharing Toolbar 5.1Click Social Picture Sharing 6.Floating Sharebar 7.Mobile Plugin

10 Automatic Posting – NextScripts SNAP Features Randomised posting times Limit speed and frequency to each network Include/exclude categories Choose start dates Choose page types

11 Facebook - front end

12 Next Scripts – front end

13 NextScripts – back end

14 Facebook Social Plugin Widgets

15 Facebook Page Promoter Lightbox

16 Floating Social Bar & Digg Digg

17 Final Results Likes rose 400 – 550 in 2 weeks 1 year later FB Likes <2,500

18 Connect with me @rebeccacaroe rebecca@creativeagencysecrets.com Linked In


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