1. Environmental Factors

2. FAMILY Interactions with family Most important environmental factor Learn to love and trust others Self-esteem is acquired Values and behaviors are passed down thru generations Learn limits & boundaries Learn roles & responsibilities

3. BIRTH ORDER Part in shaping your personality Oldest First at everything Usually has more responsibility Stronger desire to achieve Make good dating & marriage partners

4. Middle Less independent than 1st Good all around students Parents usually less demanding Peacemakers, make calm even-tempered marriage partners

5. Youngest A lot of attention, but more telling them what to do Mature quickly, but parents have difficulty allowing them to be independent Come use to attention and protection Usually marry someone who is capable of taking charge

6. CULTURE Learn customary beliefs and modes of behavior from its country of origin Holiday traditions, foods, heirlooms, and costumes

7. PEERS One of the strongest forces in your life Help develop your personality & self- esteem You are very vulnerable to peer pressure Want to be accepted & valued by others As ties in family weakens, peer influence becomes stronger

8. COMMUNITY Influences jobs you have, friends, & activities Healthy environment, safety, convenience

9. RELIGION Provide guidelines for living Gives meaning and direction

10. ECONOMIC CONDITIONS Inflation vs recession Personality reflects the type of consumer you are

11. MEDIA TV, movies, magazines, music, internet, etc… Can be information or entertainment Tend to be desensitized by violence Ask yourself: Do I agree with this message? What kind of society would we have if everyone agreed with this message? Be careful of the amount of time you give to entertainment