1. Software Defined Copy Data Management Catalogic ECX Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud

2. Agenda 2 Company OverviewCopy Data Problem and Value Proposition of Copy Data ManagementCatalogic Software’s Solution Overview and Deployment OptionsArchitecture and Competitive DifferentiationProduct Demonstration – http://data.catalogicsoftware.com/ibmhttp://data.catalogicsoftware.com/ibm

3. Catalogic Software 3 Customers: Who: Industry leading, software-defined copy data management platform Copy Data Management provides better data access and greater data availability to drive operational efficiency and business agility while reducing CapEx and OpEx Founded: 1996 Headquarters: Woodcliff Lake, NJ Offices: US, UK, GER 25 Issued Patents: ECX™ Unified Copy Data Management Technology Business Value Offices Thousands WW!!

4. Four use cases Each requiring its own solution All with common, overlapping storage services Separate and complex to deploy Costly to implement & manage Results in data silos Creates software, hardware and data sprawl Multiple Solutions – Multiple ‘Common’ Services 4 BACKUP/DRARCHIVETEST/DEV, DEVOPSANALYTICS DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE

5. Big Data workload (Analytics) Resilient workload (Mirror) Non production workload (Test/Dev or DevOps) Compliance workload (Archive) Resilient workload (Disk Backup) Recovery workload (Tape Backup) Primary Data Today’s IT Challenge: Drowning in a Deluge of Copy Data Result: Increased cost and complexity and no additional business value 5 Source: IDC, The Copy Data Problem: An Order of Magnitude Analysis, doc #239875 COPY DATA GROWTH Storage Growth Time Primary Data ~35% YoY 23 6 1 1 ? Copy Data will be a $51B problem by 2018 Consumes as much as 60% of disk capacity Drives 65% of Storage Software and 85% of the Storage Hardware spending Almost all copies sit idle Copy Data Mgmt Gap Geometric Copy Data Growth Appropriate Data Growth Linear Data Growth 50+ Copies 23 1 1

6. Four use cases Each requiring its own solution All with common, overlapping storage services Separate and complex to deploy Costly to implement & manage Results in data silos Creates software, hardware and data sprawl Multiple Solutions – Multiple ‘Common’ Services 6 BACKUP/DRARCHIVETEST/DEV, DEVOPSANALYTICS DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE Required: Single platform to: Catalog Manage Orchestrate Analyze All copy data across all use cases CATALOGMANAGEORCHESTRATEANALYZE

7. CATALOG MANAGE ORCHESTRATE ANALYZE One Copy Data Solution Across All Use Cases 7 BACKUP/DRTEST/DEV, DEVOPS Software only Multiple use cases Self-Service automation RESTful API Common solution Simple to deploy Easy to manage NO data sprawl COPY MOVE OPTIMIZE STORE ARCHIVEANALYTICS DATA SERVICES COPYOPTIMIZE MOVESTORE COPYOPTIMIZE MOVESTORE COPYOPTIMIZE MOVESTORE COPYOPTIMIZE MOVESTORE

8. LEVERAGE Catalogic’s Copy Data Management Platform 8 Your Infrastructure Virtual snapshot and replication capabilities Catalogic ECX Copy Data Management Platform Catalog, Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud Downloadable VM Agentless Use Cases Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and Enhanced Recovery Orchestration and Automation of application consistent Snapshots and VMware VADP Copy Images Copy Data Orchestration and Automation Full actionable catalog for Snapshot / File analytics /Protection Compliance Search, Report and Analyze Copy Data Catalog and Analytics NetApp: 7-Mode, Clustered ONTAP, Cloud ONTAP, FlexPod IBM(GA ECX 2.2): Storwize, SVC, v9000, VersaStack and Flash Copy Manager AND/OR Efficient management of Copy Data through full lifecycle (Copy Creation, Copy Use, Compliance and EOL), across heterogeneous storage infrastructure Eliminate the need for scripting based upon unique APIs per storage platform Copy Data Lifecycle Management Self-service provisioning as well as Self-Service automated DR, Test/Dev, DevOps and analytics App teams gain speed and IT keeps control and gains SLA management Self-Service for App teams or Admins

9. The Copy Data Reality 9 Current Environment Highly efficient and resilient Replicated Primary and secondary Snapshots Separate Environments for: Test/Dev Analytics or Data warehouse Operational Recovery DR Archive …Over budget and … “data starved” PRIMARY SITE Storage Array VMware SECONDARY SITE Storage Array VMware Array Replication

10. Copy Data Management 10 PRIMARY SITE Storage APIs SECONDARY SITE Storage APIs VMware API VM VMware API VM Array Replication Catalogic ECX Copy Data Management “Catalog” provides: Catalog all snaps, replicas, and VMware objects Detailed visibility and context of your current environment Copy Lineage and location Compliance reporting

11. Copy Data Management 11 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM VM1VM2VM3 VM Copy Data Management actionable catalog provides: Catalog all snaps, replicas and VMware objects Detailed visibility and context of your current environment Copy Lineage and location VMware / Storage correlation Compliance / Audit reporting VMware Array Replication Production Data Full CopySnapshot Catalogic ECX

12. Copy Data Management 12 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM VM1VM2VM3 VM Automation & orchestration enables powerful use cases: Enhanced Recovery, Automated Daily DR, DevOps, Analytics Workflows run scheduled, ad hoc or via REST API Refresh Data as often as you snapshot VMware Array Replication Production Data Full CopySnapshot Catalogic ECX Copy Data Lifecycle Management Simple process to consistently configure and deploy snapshots/Replication Replaces complex custom scripting Full visibility, analytics and SLA reporting

13. VMware VMware API Copy Data Management 13 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM VM1VM2 Automated DR / DevOps / Analytics: Workflows leverage actionable catalog Bring up applications in a fenced network Bring up applications in order leveraging existing application consistent snapshots Test DR every day Enable DevOps agility; faster time to market Fresh data for analytics; greater accuracy VM VM1’VM2’VM3’ Fenced VM Environment VM VM1’VM2’VM3’ Fenced VM Environment Array Replication Production Data Full CopySnapshot Catalogic ECX

14. Copy Data Management 14 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM Environments can be: Cleaned up Promoted to production Moved to permanent storage for longer use VM VM1VM2VM3 VM1’VM2’VM3’ Fenced VM Environment VM Cleaned up VMware Array Replication Production Data Full CopySnapshot Catalogic ECX

15. Copy Data Management 15 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM Environments can be: Cleaned up Promoted to production Moved to permanent storage for longer use VM VM1VM2VM3 VM1’VM2’VM3’ Fenced VM Environment VM Promoted to production VMware Array Replication Production Data Full CopySnapshot Catalogic ECX

16. VMware Copy Data Management 16 PRIMARY SITE Storage array SECONDARY SITE Storage Array VM Environments can be: Cleaned up Promoted to production Moved to permanent storage for longer use VM VM1VM2VM3 VM1’VM2’VM3’ Fenced VM Environment VM VM2’VM1’VM3’ Moved to permanent storage for longer use Array Replication Production Data Full CopySnapshot Catalogic ECX

17. The Power of Storage Workflow Templates 17 Current situation Measured on: Up-time Containing cost Agility for the Business Measured on: Speed of software delivery Quality of code not up-time STORAGE TEAM Understand the environment and has the storage skills to set the environment up and provide the required up-time Setting up environments is a manual and error prone task that takes time Doesn’t have the tools to provide self service to App teams APP TEAM Would like more control over how storage for an application is designed. Would like to self-serve storage – eliminate the delay created by Storage team At best, the App Team is frustrated with the process At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work INTERNAL COMMUNICATION GAP CIO Business Unit Leader

18. The Power of Storage Workflow Templates 18 Templates provide “Common Ground” CIO Business Unit Leader Understand the environment and has the storage skills to set the environment up and provide the required up-time Setting up environments is a manual and error prone task that takes time Doesn’t have the tools to provide self service to App teams Would like more control over how storage for an application is designed. Would like to self-serve storage – eliminate the delay created by Storage team At best, the App Team is frustrated with the process At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work INTERNAL COMMUNICATION GAP STORAGE TEAM APP TEAM Self-services Provisioning, Automated DR, Test/Dev Refresh, DevOps Automation and Analytics Storage team: Keeps control and gain SLA management App Team: Gets the speed they need through Self-Service Measured on: Up-time Containing cost Agility for the Business Measured on: Speed of software delivery Quality of code not up-time

19. The Power of Templates 19

20. Save CapEx and OpEx – Improve ROA General operational savings – Eliminate complex and hard to maintain scripts – Decrease unplanned downtime through compliance reporting and availability audits – Replaces multiple tools Automatic Daily DR – Leverage existing replicated snapshots – better ROA – No need for dedicated storage – Eliminate time consuming and rarely successful DR weekends Enhanced Test/Dev or DevOps – Leverage existing replicated snapshots – better ROA – No need for dedicated storage – Reduce manual tasks for data population – Dramatically increase developer productivity – Increase time to market Near Real-time data access for analytics – Eliminate data extraction process via scripting – Increase analytic benefits through Near-Real-time data access 20

21. Catalogic Software & IBM Partnership with ECX 21 Catalogic ECX Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud Downloadable VM Agentless Flash Copy Manager New & exciting uses cases for Flash Copy Manager volumes Automated DR, Enhanced Test/Dev, DevOps Automation and Analytics Flash System v9000 Differentiate against other Flash Arrays with Copy Data use cases – Automated DR, Test/Dev, Analytics and hybrid cloud Leverage application consistent snapshots for dramatically more powerful Test/Dev, DevOps automation and analytics use cases Leverage all of v9000’s advanced Copy Services (Snapshots, replication, compression and Easy Tier) Storwize and SVC Copy Data use cases for all Storwize and SVC environments Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and hybrid cloud Additionally provides entry point into any VMware environment Leverage all of Storwize’s advanced Copy Services (Snapshots, replication, compression and Easy Tier) VersaStack Copy Data use cases for VersaStack environments Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and hybrid cloud Additionally provides entry point into any VMware environment Leverage all of Storwize’s advanced Copy Services (Snapshots, replication, compression and Easy Tier)

22. IBM FlashCopy Manager + Copy Data Management SAN Volume ControllerStorwize V7000Flash System V9000Storwize V3700VersaStack V7000 Application System FlashCopy Manager Application Data Local Snapshot Versions Snapshot Backup With Optional IBM Spectrum Protect Integration ECX: Copy Data Management Orchestration and Automation of application consistent Snapshots Use Cases: Automated DR, Test/Dev, DevOps and Analytics Reduces CapEx / OpEx Copy Data Automation / Orchestration Full catalog for Snapshot and Protection Compliance Search, Report and Analyze Copy Data Catalog / Analytics 22 Spectrum Protect

23. Optimize Your Infrastructure Value Added Use Cases to gain a greater ROA – Return on Assets ECX installs in minutes without agents and is available for free trial Creates an actionable catalog of VMware and Storage environments Catalog enables search and reporting Enables key Copy Data Use Cases leveraging application consistent Snapshots Storage Array Copy Data Management Storage Array PRIMARY SITESECONDARY SITE 23 Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and Enhanced Recovery Orchestration and Automation of application consistent Snapshots and VMware VADP Copy Images Copy Data Orchestration and Automation Full actionable catalog for Snapshot / File analytics /Protection Compliance Search, Report and Analyze Copy Data Catalog and Analytics Efficient management of Copy Data through full lifecycle (Copy Creation, Copy Use, Compliance and EOL), across heterogeneous storage infrastructure Eliminate the need for scripting based upon unique APIs per storage platform Copy Data Lifecycle Management Self-service provisioning as well as Self-Service automated DR, Test/Dev, DevOps and analytics App teams gain speed and IT keeps control and gains SLA management Self-Service for App teams or Admins

24. Optimize Your Infrastructure Value Added Use Cases to gain a greater ROA – Return on Assets 24 ECX installs in minutes without agents and is available for free trial Creates an actionable catalog of VMware and Storage environments Catalog enables search and reporting Enables key Copy Data Use Cases leveraging application consistent Snapshots Storage Array Copy Data Management Storage Array PRIMARY SITESECONDARY SITE Copy Data Services for VMware VMware (VADP) VM Any Storage VMware (VADP) VM Any Storage Additionally through Copy Data Services for VMware, ECX captures image copies of VMs that are available for immediate access including restore or any other Copy Data use case Copy Data Lifecycle ManagementCopy Data Orchestration/AutomationCopy Data Catalog and Analytics Self-Service for App teams or Admins

25. Optimize Your Infrastructure Value Added Use Cases to gain a greater ROA – Return on Assets 25 Captures image copy of any virtual machine Images are keep up-to-date leveraging VMware changed block technology – Scheduled by ECX and incremental forever First use case: Incremental forever backup and instant access restore All image copies are available for immediate access including restore or any other Copy Data use case PRIMARY SITESECONDARY SITE Storage Array Copy Data Management Storage Array Copy Data Services for VMware VMware (VADP) VM Any Storage VMware (VADP) VM Any Storage Copy Data Lifecycle ManagementCopy Data Orchestration/AutomationCopy Data Catalog and Analytics Self-Service for App teams or Admins

26. V9000 “All Flash” Engagement Differentiated use cases against competitive Flash arrays 26 ECX installs in minutes without agents and is available for free trial Creates an actionable catalog of VMware and Storage environments Catalog enables search and reporting, i.e., recovery-point compliance reporting Enables Lifecycle management for all snapshots and replicas across the Enterprise and Cloud Enables key Copy Data Use Cases leveraging application consistent Snapshots Flash Storage Copy Data Management PRIMARY SITESECONDARY SITE VMware VM VMware VM Flash Storage Automated daily Disaster Recovery, more agile Test/Dev, DevOps automation and Orchestrated access to real-time data for analytic work loads http://wikibon.com/managing-a-virtual-flash- world-where-snapshots-are-king-and-knave/ Copy Data Lifecycle ManagementCopy Data Orchestration/AutomationCopy Data Catalog and Analytics Self-Service for App teams or Admins

27. Turbo-charge VersaStack Value Added Use Cases to enable a greater ROI 27 ECX installs in minutes without agents and is available for free trial Creates an actionable catalog of VMware and Storage environments Catalog enables search, reporting and SLA Management Enables Lifecycle management for all snapshots and replicas across the Enterprise and Cloud Enables key Copy Data Use Cases leveraging application consistent Snapshots Copy Data Management PRIMARY SITESECONDARY SITE Copy Data Services for VMware VMware (VADP) VM Any Storage VMware (VADP) VM Any Storage Gain visibility and insight to enable smarter, easier deployments to new infrastructure deployments as well as enable automation and orchestration of powerful use cases; Enhanced Recovery, Automated DR, DevOps, Analytics Versastack Copy Data Lifecycle ManagementCopy Data Orchestration/AutomationCopy Data Catalog and Analytics Self-Service for App teams or Admins

28. Enable the Cloud Leverage the scale and economics of the Hybrid Cloud 28 ECX installs in minutes without agents and is available for free trial Creates an actionable catalog of VMware and Storage environments including the cloud Catalog enables search, reporting and SLA Management Enables key Copy Data Use Cases leveraging application consistent Snapshots to the cloud Storage Copy Data Management PRIMARY SITESECONDARY SITE VMware VM Cloud Take advantage of the cloud for what it was intended. Spin up and spin down application consistent snaps for multiple use cases without the need for a whole separate data center. Copy Data Lifecycle ManagementCopy Data Orchestration/AutomationCopy Data Catalog and Analytics Self-Service for App teams or Admins

29. SoftLayer – Product Validation SoftLayer has published a POC whitepaper on ECX driving automated DR in a SoftLayer environment 29 NetApp and SoftLayer published whitepaper http://knowledgelayer.softlayer.com/procedure/deploy-vmwaresoftlayer

30. Architecture and Competitive Differentiation Catalogic Software

31. ECX Architecture 31 mongoDB Dynamic Scalability Catalog Analyze Automate Orchestrate Provider Architecture Public API’s Applications Storage Arrays Hypervisors Operating Systems Cloud Public/Private/Hybrid RESTful API Robust GUI Downloadable VM or Docker Container – Scalable & Extensible Infrastructure Admins App UserOut of Band Call Center Admins Marketplace Heterogeneous

32. “Data Copy” Landscape 32 Actionable Copy Data Catalog Automated Copy Data Use Cases Backup Software Storage Efficiency (Compress / Dedupe) Backup Appliances Replication Snapshots Clones Storage Services (RAID, Comp, Dedupe) RAID array Solutions 3 572 2 Clients have: Multiple RAID solutions Utilize multiple storage services Want to take advantage of services they already paid for

33. “Data Copy” Landscape 33 Actionable Copy Data Catalog Automated Copy Data Use Cases Backup Software Storage Efficiency (Compress / Dedupe) Backup Appliances Replication Snapshots Clones Storage Services (RAID, Comp, Dedupe) RAID array Solutions 3 572 2 Software Only Layer Leverage what you own! Catalogic ECX: Single pane of glass Don’t ‘rip-n- replace’ Use existing infrastructure ‘in-place’ Leverage your storage services Get a better return on your existing assets

34. “Data Copy” Landscape 34 Actionable Copy Data Catalog Automated Copy Data Use Cases Backup Software Storage Efficiency (Compress / Dedupe) Backup Appliances Replication Snapshots Clones Storage Services (RAID, Comp, Dedupe) RAID array Solutions 3 572 2 Software Only Layer Leverage what you own! Other Players: Move your ‘bits’ to a new platform Pay for storage services all over again No catalog of existing infrastructure Manage another solution in your environment

35. Catalogic vs Actifio Actifio – CDM1.0 Automated Use Cases: –Automated DR, Recovery, Test/Dev, DevOps and Analytics Dedicated storage silo required –New storage platform required OpEx – new platform to manage CapEx – New platform to but and maintain –Agents required to pull data from existing storage to dedicated storage silo –Install / implementation is long & costly No ability to manage Copy Data on Primary storage –Does not have and management capabilities on existing storage enviornment Catalogic – CDM 2.0 Automated use cases – Same uses cases! “In Place” Copy Data Management – Leverages existing storage and hypervisor infrastructure No need to buy and maintain a new storage Silo – Agentless deployment - Leverages public APIs – Installs / Configure in 15 min Additional Management feature for existing primary storage – Get to the source of the Copy Data issue in the existing environment – Full Copy Data Lifecycle Management – App team Self-Service Provisioning, DR, Test/Dev, DevOps and analytics App teams get the speed then want – IT team keeps control and gains SLA management 35

36. IDC’s Copy Data Management Insights 36 “There’s a couple different approaches to CDM that are out there. If you can, you don’t want to create a whole other separate storage silo. Because that’s not really saving you in terms of capital savings. The more you can do to manage data “in-place” is really going to give you an edge up in terms of economics.” Laura DuBois IDC – VP of Storage June 10, 2015 https://vimeo.com/mediaboss/review/130811716/52f086532e PW: WALSH

37. Catalogic Solution Copy Data Management Definition: Optimizing the number of data copies to meet business requirement and no more. Identify and quantify the copy data issue in the organization Correlate copies to business requirements Repurpose copies to multiple uses Monitor and report to maintain optimization Copy Data Management 2.0: Catalog to know what Data Copies you have “In Place” and the required orchestration to leverage these copies Actionable catalog of storage & hypervisor environments with full search and reporting Actionable catalog with VM association plus copy lineage and location Use Data workflows to leverage data copies for multiple use cases like Recovery, DR, Test/Dev, DevOps and Analytics Full Logging and Exception-based reporting to ensure SLA compliance

38. Product Demonstration Catalogic Software http://data.catalogicsoftware.com/ibm

39. Software-Defined Copy Data Management 39 Catalogic ECX Reduced cost and complexity and increased business agility Result Available for the IBM Storwize family, SVC, V9000 and Flash Copy Manager in Catalogic ECX 2.2 For more information: http://data.catalogicsoftware.com/ibm

40. 40 Thank You