1. Client Name Here - In Title Master Slide Attitudinal Evaluation Overview and Update Johanna Zmud / NuStats October 28, 2004 MnPass Copyright WSDOT © 2002 Traffic & Roads | Search | Contact WSDOT | WSDOT Business | WSDOT Home Traffic & Roads Search Contact WSDOT WSDOT Business WSDOT Home

2. Presentation Overview Survey Objective Survey Design Instrument Pilot Test Sample Design & Composition Next Steps

3. Survey Objectives Measure changes in behavior:  Route  Mode (SOV, HOV, TRANSIT)  Vehicle occupancy  Departure time  Toll lane use  Willingness to pay for HOT lanes Measure changes in attitudes/ perceptions:  Congestion levels  Satisfaction with road system performance  Traffic safety  Noise levels  Air quality  Perceptions of Impacts on Equity

4. Survey Design Panel Design 3 waves of telephone data collection  One prior to implementation (Nov 2004)  Two subsequent waves – Sep/Oct 2005 Apr/May 2006 Eligible panel members  18+ years of age  Used I-394 or I-35W in past 5 weekdays between 6am and 9pm (or alternatives Hwy 55, Hwy 77)  Peak/ non-peak split  Not moving/ changing jobs in next year

5. Outline of Baseline Instrument Brief introduction script General Opinion and Attitude (8) MnPass Awareness/ Knowledge/ Potential Usage (10) Usual Trip Making (last 5 weekdays) (11) Detailed Info for Most Recent Trip (33) SP scenarios – vary time and cost (8) Demographic Characteristics (10) Recruit Panel

6. Pilot Test 8% refusal 10% not qualified (not use target segments) Length of interview 19.5 minutes Congestion a major problem Half aware of MnPass project 40% willing to pay fee to use HOV lane 80% of collected trips classified as SOV Time of travel follows expected distribution Majority of trips work-commute or work-related Low use of HOV lanes High participation in panel (43 of 44)

7. Wave 1: Sample Composition Sampling Frame: Households in travel sheds Wave 1: 1000 respondents  700 I-394  300 I-35W Wave 2: 1400 respondents Wave 3: 1600 respondents  New Recruits MnPass Database Transit / HOV intercepts

8. Next Steps Advance mailing Baseline data collection Baseline analysis and report Panel maintenance