2. Being a Health Literate Consumer (3:04) Click here to launch video Click here to download print activity

3. Making Informed Choices It’s up to you, as a health consumer, to make informed buying decisions. Health consumer Someone who purchases or uses health products or services

4. Making Informed Choices Probably the most important influence you need to be aware of as a consumer is advertising. Advertising A written or spoken media message designed to interest consumers in purchasing a product or service

5. Making Informed Choices Being a health-literate consumer means being aware of and knowing how to evaluate hidden messages in advertising so you make informed purchasing decisions.

6. Evaluating Products There are two effective ways to sharpen your consumer skills when buying health products: Read product labels. Do some comparison shopping before you buy.

7. Product Labels Labels give you important information about what a product contains. The Product’s Name Its Intended Use Directions Warnings Manufacturer’s Information The Amount Active and Inactive Ingredients

8. Comparison Shopping A second great tool for smart health consumers is comparison shopping. Comparison shopping Judging the benefits of different products by comparing several factors, such as quality, features, and cost

9. Comparison Shopping Here are some criteria to consider when judging health products and services. Cost and Quality Features Warranty Safety Other People’s Opinions Consumer Organization Product Ratings

10. Comparison Shopping Before buying an expensive product, ask about the warranty. Warranty A company’s or a store’s written agreement to repair a product or refund your money if the product doesn’t function properly

11. Quick Review 1.What are the hidden message techniques used in advertising? 2.What are two effective ways to sharpen your consumer skills when buying health products?