1. Copyright © 2016 Cengage Learning. All rights reserved. 1 Copyright © 2016 Cengage Learning. All rights reserved. Chapter Ten: The Media

2. Copyright © 2016 Cengage Learning. All rights reserved. 2 1.Describe the different types of media and the changing roles that they play in American society. 2.Summarize the impact of the media on the political process. 3.Explain the relationship between the government and the media, and in particular the Internet. 4.Discuss the question of opinion and bias in the mainstream media and alternative media such as talk radio.

3. Copyright © 2016 Cengage Learning. All rights reserved. 3 The Roles of the Media Entertainment Reporting the news Identifying public problems Public agenda Socializing new generations Providing a political forum Making profits

4. Copyright © 2016 Cengage Learning. All rights reserved. 4 Many young people get their television news from Stephen Colbert and Jon Stewart on the Comedy Central network. In 2015, Colbert became host of the Late Show on CBS. What are the politics of these two individuals? Win McNamee/Getty Images

5. Copyright © 2016 Cengage Learning. All rights reserved. 5 Commentator Bill O’Reilly is one of the stars of Fox News. Fox is known for its conservative slant on the news, and it is also more popular than its competitors. Why might this be? Slaven Vlasic/Getty Images

6. Copyright © 2016 Cengage Learning. All rights reserved. 6 Marie Colvin, an American, was a foreign correspondent for Britain’s Sunday Times for two decades. She lost the sight in one eye in Sri Lanka in 2001 and was killed in Syria in 2012. Why would fighters target journalists? AP Images/Sunday Times

7. Copyright © 2016 Cengage Learning. All rights reserved. 7 Television versus the New Media New Patterns of Media Consumption New media Social-networking platforms The Continuing Influence of Television

8. Copyright © 2016 Cengage Learning. All rights reserved. 8 Ezra Klein became famous as editor of Wonkblog, a Washington Post Web site. In 2014, he co-founded Vox, an independent blog for in-depth news (www.vox.com).www.vox.com How can such a site support itself financially? AP Images/Charles Dharapak

9. Copyright © 2016 Cengage Learning. All rights reserved. 9 Television Coverage Political advertising Negative advertising Management of news coverage Spin Spin doctor

10. Copyright © 2016 Cengage Learning. All rights reserved. 10 These are stills of a short television advertisement used by presidential candidate Lyndon Johnson in 1964. The daisy girl ad contrasted the innocence of childhood with the horror of an atomic bomb. How effective was this negative TV ad? Doyle, Dane, Bernbach

11. Copyright © 2016 Cengage Learning. All rights reserved. 11 Television Coverage Going for the knockout punch—televised presidential debates The 2011–2012 Republican Primary debates Obama-Romney debates

12. Copyright © 2016 Cengage Learning. All rights reserved. 12 The Kentucky Opportunity Coalition runs an ad showing Senator Mitch McConnell (R., Ky.) shaking hands with a Vietnam veteran. The underlying footage, from McConnell’s campaign Web site, is freely available to anyone. The law prohibits candidates from coordinating with outside support groups, but this activity does not appear to qualify. Should it? AP Images/Kentucky Opportunity Coalition

13. Copyright © 2016 Cengage Learning. All rights reserved. 13 A family watches the 1960 Kennedy-Nixon debates on television. After the debate, TV viewers thought Kennedy had won, whereas radio listeners thought Nixon had the edge. Why have televised presidential debates become major media events? Library of Congress

14. Copyright © 2016 Cengage Learning. All rights reserved. 14 The Internet, Blogging, and Podcasting Online Fund-raising Blogging Blogs versus magazines Comments Podcasting

15. Copyright © 2016 Cengage Learning. All rights reserved. 15

16. Copyright © 2016 Cengage Learning. All rights reserved. 16 Concentrated Ownership of the Media Media conglomerates Government Control of Content

17. Copyright © 2016 Cengage Learning. All rights reserved. 17 Rebekah Brooks was the editor of Britain’s News of the World newspaper during a phone-hacking scandal. Why would a newspaper want to engage in such hacking? AP Photo

18. Copyright © 2016 Cengage Learning. All rights reserved. 18 The Issue of Network Neutrality Who pays for the Internet? Network neutrality Monopoly ISPs Should network neutrality be enforced by law?

19. Copyright © 2016 Cengage Learning. All rights reserved. 19 Talk Radio Repeal of the fairness doctrine The talk-radio style migrates to television The impact of talk radio

20. Copyright © 2016 Cengage Learning. All rights reserved. 20 Conservative radio talk- show host and Fox TV personality Sean Hannity has increased his audience regularly. What could be the reason conservatives dominate the talk radio format? AP Photo/Dr. Scott M. Lieberman

21. Copyright © 2016 Cengage Learning. All rights reserved. 21 Bias in the Media Other theories of media bias A scientific test for bias? Bias and professionalism

22. Copyright © 2016 Cengage Learning. All rights reserved. 22 The four major networks, including NBC, report the news throughout every 24-hour cycle. Why is the importance of network news going to diminish in the future? Bloomberg via Getty Images

23. Copyright © 2016 Cengage Learning. All rights reserved. 23 Click picture to view video

24. Copyright © 2016 Cengage Learning. All rights reserved. 24 1.Where do you get your political information? Do you follow any political figures on Twitter or other sites? 2.Why do members of Congress often prefer social media to communicate with voters? 3.Do mainstream media shape the public agenda? Should they?