1. Influences on Clothing
Chapter 1

2. Who decides what clothes you wear?
Why do you wear the clothes you do???

3. Choosing What to Wear Did you oversleep??
Did you pick out your outfit the night before??
Are your shoes comfortable for a long day?

4. Your Basic Needs Physical needs – comfort, protection and safety
Clothing covers the body and protects from weather, harm and injury
Intellectual, emotional, social needs = communicate info about people and their lives
Make you feel attractive/confident
Help identify you with other people

5. Your Activities Linked to how and where you spend your time
Hiker chooses comfortable shoes
Sports enthusiasts need protective gear
Weekend activities call for either casual or dress outfits

6. A check of the weather guides our choices
Warm weather close feature light colors to reflect sunlight, loose styles
Cold weather clothing have multiple layers, heavy fabrics to trap air
School may have dress code
Part time job may have uniforms

7. Your Personal Preferences
Your likes and dislikes
Your values and beliefs guide your clothing choices
Examine your values to discover your overall attitude
What do you look for in clothing?
Comfort, durability, low cost, easy care, status, latest style

8. People who want comfort
Choose clothes that feel good
Wear well over time
Looking for low cost
Special sales/bargains
Preserve free time
Clothing with little care
Status
Look or are expensive
Have designer name
Latest style/color
May dress to blend in

9. Other Influences Family, friends, media influence our choices Family
Constant presence
Impact may go unnoticed
Favorite activities
Where they live

10. Friends
Peer group- consists of people wth a similar background, social status, and age
Friends/classmates
Big influence on how we act and dress
Group may decide what is “in
Not good or bad
Negative if peer group conflicts with individuals values

11. Media Message are communicated to a large audience
Television, radio, movies, video, magazine, newspapers, catalogs

12. Advertising Tells you where the clothes are to buy Useful to consumers
Purpose is to sell product, image idea
Powerful tool
May not mention negatives in ad
Look for facts
Create vague but positive feelings for product
Gorgeous models = no product information

13. Celebrities “imitation” is the sincerest for of flattery
Admire someone, they can influence your choices
Entertainers = clothing, hairstyles, fashion
Sport celebrities endorse brand products

14. Who Wants to Be a Millionaire
Regis Philbin started a craze
Matching shirt and ties
After 9-11
T-shirts, hats with FDNY and NYPD

15. Status Symbols Give wearer a special feeling of importance or wealth
Names, initials of designer
YSL – Yves St. Laurent
Tommy Hilfiger
Nike “swoosh”
Choose the one which fits your budget

16. Changing Society Social influences on what people wear
Society– group of individuals who live together in a particular area (nation/community)
In the U.S. change is inevitable and ongoing
What happens in one part of country can quickly influence other parts
Five major trends

17. 1. More Casual Living American society was once more formal
Hats/gloves a part of woman’s attire
Men wore business suits
Dressed up when traveling on plain, went shopping or ate in restaurants
Restaurants prohibited women from wearing slacks, men had to wear jackets

18. Women never wore white shoes before Memorial Day or after Labor Day
Black was only color acceptable at funerals
Black never worn for weddings
Today most restaurants welcome casual clothes
Wedding guests/bridesmaids wear black
Workplace permits casual attire
Most women no longer accept uncomfortable/constricting clothes

19. 2. Rapid Communication
Technological changes brought societies around the world in close contact
We share goods, services, information quickly and easily
Fashion news travels rapidly; computer, television, fax and videos
Internet and Commercial online services offer new ways to communicate, advertise, and sell supplies to customers

20. 3. Multiple Shopping Options
Opportunities to shop everywhere
Stores still favorite option
Malls, strip centers– lined up in a row
Indoor malls feature at least 2 large stores and a food court
Mega malls = 400 stores, restaurants and entertainment areas
Shop by phone, online, fax
Shop 24/7

21. 4. Consumer Power Designers drove the fashion world of yesterday
Today the consumer influence is felt
Consumers have more knowledge/skills
Know what they want, rock bottom prices
Shop where these demands are met
Loyalty to a store brand name is less likely

22. 5. Global Marketplace
Well traveled shirt could have begun in another counter
Someone created the design
Fabrics created somewhere else
Shirt manufactured somewhere else
Thread, buttons, trim from another place

23. Garments made entirely in one country is the exception rather than the rule
Developing nations become key players in fashion industry
Fashion capitals expanded across the globe ’ high fashion designers were in Paris
Today Tokyo, Germany, etc

24. Looking Ahead Clothes mean little to one and more to others
Fashions reflect history
Technology brought change
Clothing expresses culture as well as your personality
Learn what color and design you like for your best appearance

25. How To Make Decisions See page 33 1. State the situation
2. List various options
3. Evaluate options
4. Consider your values
5. Select the best option
6. Evaluate the results

26. Summary
Clothing is often chosen to meet certain basic functions and needs
People make clothing choices based on activities as well as personal preferences
Values, family, and friends influence a person’s clothing choices

27. Influences on clothing choices reach consumers in several ways through the media
Rules about clothing have relaxed in the United States, creating more choices for consumers

28. Advances in technology have greatly increased the variety of clothing available.
Studying clothes and fashion can help you make satisfying choices about your wardrobe, and even your career

29. List 5 values you use when buying clothes.
List 5 garments in your wardrobe. For each one, explain what influenced you to buy or wear that item

30. Identify how celebrities, movies, and television programs inspire current fashion. Collect magazine photos and write descriptions for a bulletin board or display