1. 2006 Census Products and Services Line: Proposed Directions April 10, 2006 DLI, Guelph, Ontario Charles Watson // Stuart Fyffe

2.  Census major releases: strategy and schedule;  Overall strategy of the 2006 Census dissemination program;  Some general directions and proposed new initiatives in regard to the product line;  Discussion & next steps Overview of Presentation

3.  Products designed specifically for the Internet, such as Community Profiles, Highlight Tables and Analytic Series were popular with users;  Finding data within the Census Internet module was sometimes difficult; there is a need for better organization, packaging and integration;  In general, received a variety of specific comments on individual products from the consultations which we are assessing as we develop 2006 products;  Municipalities and community groups not as well-served with current access on the Internet to census subdivision (community) and census tract (city neighbourhood) data. Background: feedback from users on the 2001 Census

4.  Inform Canadians about Census results & data available;  Increase the public’s interest in Census data: relevance/value of census data to inform societal/policy issues;  Obtain extended media coverage over an extended period;  Thank the general public for participating in the census. 2006 Census Release Strategy: Objectives

5.  Development of a census analytic program according to broad themes to showcase the strength and value of census data to Canadians and policy-makers;  Proposing 8 major releases, 2 scheduled analytic releases, and an early geography release: Grouping of some topics slightly different in 2006 based on feedback/experience of the 2001 releases; Will look at ways to expand the analysis beyond the major releases;  January 2007 – early release of selected geography products (i.e. cartographic boundary file, GEOSEARCH – no counts, boundaries only); Release Strategy Proposal for 2006

6.  For each major release, there will be: A dedicated Daily Analytic document(s) with national, provincial/territorial and regional analysis Various data products including highlight tables and possible multi-media presentations (e.g. historical age-sex pyramids);  New for 2006 - analytic releases following the release of some standard products (Mobility, Housing): Release selected tables early for census data users, but release later a dedicated analytic article when additional census variables are available for richer analysis; A dedicated analytic release for Housing (none in 2001); Release Strategy Proposal for 2006

7.  Where Canadians Live  Population & Dwelling Counts: Release #1 (February 2007)  Demographic Change in Canada  The Aging of Canadians: Release #2 (June 2007)  The Diversity of Families: Release #3 (September 2007)  Canadians on the Move: selected tables/data available in Release #4 (Nov. 2007); analytical article (May/June 2008)  Housing Conditions in Canada  Selected tables/data available in Release #3 (Sept. 2007); analytical article (May/June 2008) Analytic Themes & Release Articles

8. Analytic Themes (cont’d)  The Diversity of Canadians  The Languages Canadians Speak: Release #4 (Nov. 2007)  Canada’s Immigrant Population: Release #4 (Nov. 2007)  Language Use at Work: Release #6 (Feb. 2008)  Canada’s Multicultural Communities: Release #7 (March 2008)  Aboriginal Peoples of Canada  Their Demographic Conditions: Release #5 (December 2007)  Education and Work  Labour Force Activity and Education: Release #6 (Feb. 2008)  Where Canadians Work and How They Get There: selected tables/data available in Release #6 (Feb. 2008); analytical article Release #7 (March 2008)  Income of Canadians: Release #8 (April 2008)

9.  Build on the success of 2001, offering a range of products disseminated via the Internet;  Promote census data as much as possible, making it accessible and relevant to the information needs of a broad range of data users;  Strengthen the product line in response to the increasing demand for more community level data;  Better organize and package the information on the census Internet module. 2006 Census Products and Services Line: Overall Strategy

10.  2006 Census products and services line will have the same five basic components as in 2001…  Standard: A range of profiles for standard geographies; Topic-based tabulations; Some print products; Products for the research community (e.g. PUMF);  Reference (e.g. Dictionary/Handbook, User & Technical Guides);  Analysis series (looking at expanding for 2006);  Geography products & services (e.g. Road Network Files available earlier; all reference maps available on line);  Custom products and services. 2006 Census Products and Services Line: General Direction

11.  Very popular with census data users: looking at trying to standardize content across profiles as much as possible for 2006;  Will produce a set of profiles for a range of geographic levels as in 2001;  Looking at having the semi-custom basic profile similar in content as the standard cumulative profile;  New for 2006 - will have a set of “characteristic” profiles for diverse populations: Considering to produce for ethnic groups, immigrants, Aboriginal groups, detailed occupations; seniors/ youth, for example; Were actually produced in 2001 as topic-based tabulations, but difficult to find; Will re-package for 2006 so that are easier to find and use. 2006 Census Products and Services Line: Profiles

12.  About 600 topic-based tabulations produced in 2001 for a variety of geographic levels and census topics;  Conducted a complete review of these tables for 2006; looking at content, use (views, downloads and sales), ease of use on the Internet, duplications, etc.;  For 2006, proposing a reduced, more streamlined, better organized set of tables;  Better cross-referencing of tables on the census website: For example, a table cross-tabulating labour force activity and visible minorities, could be found under the “labour” and “visible minority” topics. 2006 Census Products and Services Line: Topic-based Tabulations

13.  A set of cross-tabulations for Canada, provinces/territories, CMAs/CAs (including some historical tables): Standardize legends where possible, e.g. age  A set of basic cross-tabulations (BCT) for lower levels of geography: Proposing to keep some standard geographies for all BCTs (e.g., CDs/CSDs, CTs); For other geographies possibly produce only those tables most in demand; Offer CSD tables as public good to better support the demands for community data – downloadable one CSD at a time; Will be consulting on these proposed changes. 2006 Census Products and Services Line: Topic-based Tabulations (2)

14.  A National Overview (available after Population & Dwelling release);  Print profiles for CDs/CSDs and Census Tracts same as in 2001. 2006 Census Products and Services Line: Print Products

15.  Census Dictionary: used extensively by users (will offer HTML, print- friendly formats, one print version in 2006);  Census Handbook: will merge content with the Dictionary;  User Guides for census topics/variables:  Available early in the cycle, possibly on day of release;  Focus on “how to use the data” with some data quality indicators;  Produce limited set of technical reports (e.g. coverage, sampling, specific content areas where there is change… e.g. education);  Complete review of census PUMFs for 2006; analytic file for the Research Data Centres. 2006 Census Products and Services Line: Reference Products/PUMF

16.  Community Profiles are highly successful; will look at ways to improve for 2006 (e.g. some expanded content, percentages to allow for appropriate comparisons);  Considering some new Internet Products:  Historical trends for provinces/territories, selected municipalities: A set of key historical summary measures (e.g. % lone parents, % recent immigrants, median/average earnings); Boundary changes may be an issue in terms of the extent of the time series.  City Neighbourhood (CT) Profile (similar in content to the Community Profiles); 2006 Census Products and Services Line: Some New Initiatives (1)

17.  Community Data Outreach Program  Exploring an initiative to provide data and support/outreach (e.g. how to use/find census data) to municipalities and community groups;  Explore with Infrastructure Canada potential for analytic series on Canadian cities using census data (similar project in 2001);  Thematic Mapping  Exploring what to have available on the census Internet site (had some thematic maps at the time of the 2001 releases);  Possible partnership with Atlas Canada (as in 2001); 2006 Census Products and Services Line: Some New Initiatives (2)

18.  More streamlined products, building on the success of 2001 product line and feedback from users;  Better organize and package the information on the Census Internet module;  Strengthen the product line in response to the increasing demand for more community level data (strength of the census);  Some initiatives regarding capacity-building and support to data users. Summary of Directions for 2006

19. Next Steps & Comments Ongoing consultations and development/planning of the product line; Comments?