2. 20 UNCERTAINTY AND INFORMATION

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4. Life is like a lottery. You set up a summer business and work hard, but will you make enough income to keep you in school next year? How do people make a decision when they don’t know what its consequences will be? Buying a new car—or a used car—is fun, but it’s also scary. You could get stuck with a lemon. How do car dealers and retailers induce us to buy goods that might turn out to be lemons? Markets generally allocate resources efficiently. Can markets lead to an efficient outcome when there is uncertainty and incomplete information?

5. © 2012 Pearson Education Decisions in the Face of Uncertainty Tania, a student, is trying to decide which of two alternative summer jobs to take. 1. She can work as a house painter and have $2,000 in at the end of the summer and there is no uncertainty about the income from this job. 2.The other job is working as a telemarketer. Tania thinks there is a 50 percent chance that she will earn $5,000 and a 50 percent chance that she will earn $1,000. Which job does she prefer?

6. © 2012 Pearson Education Expected Wealth Expected wealth is the money value of what a person expects to own at a given point in time. An expectation is an average calculated by using a formula that weights each possible outcome with the probability (chance) that it will occur. What is Tania’s expected wealth from the telemarketing job? Decisions in the Face of Uncertainty

7. © 2012 Pearson Education The probability that Tania will have $5,000 is 0.5. The probability that she will have $1,000 is also 0.5. Expected wealth = ($5,000 × 0.5) + ($1,000 × 0.5) = $3,000. Tania can now compare the expected wealth from two jobs:  $2,000 for non-risky painting job  $3,000 for the risky telemarketing job Decisions in the Face of Uncertainty

8. © 2012 Pearson Education Will Tania take the risky job? It will depend on how much Tania dislikes risk. Risk Aversion Risk aversion is the dislike of risk. We measure a person’s attitude toward risk by using a utility of wealth schedule and curve. Greater wealth brings greater total utility, but the marginal utility of wealth diminishes as wealth increases. Decisions in the Face of Uncertainty

9. © 2012 Pearson Education Utility of Wealth Figure 20.1 shows that as Tania’s utility of wealth curve. If Tania’s wealth is $2,000, she gets 70 units of utility. Decisions in the Face of Uncertainty

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11. Tania’s total utility increases when her wealth increases. But the marginal utility of wealth diminishes. Each additional $1,000 of wealth brings successively smaller increments in total utility. Decisions in the Face of Uncertainty

12. © 2012 Pearson Education Because of diminishing marginal utility, for a loss of wealth or a gain of wealth of equal size, Tania’s pain from the loss exceeds her pleasure from the gain. Decisions in the Face of Uncertainty

13. © 2012 Pearson Education Expected Utility When there is uncertainty, people do not know the actual utility they will get from taking a particular action. But they know the utility they expect to get. Expected utility is the utility value of what a person expects to own at a given point in time. Decisions in the Face of Uncertainty

14. © 2012 Pearson Education Figure 20.2 shows how Tania calculates her expected utility. Tania has a 50 percent chance of having $5,000 of wealth and total utility of 95 units. Tania has a 50 percent chance of having $1,000 of wealth and a total utility of 45 units. Decisions in the Face of Uncertainty

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16. Tania’s expected wealth is $3,000 and … her expected utility is 70 units. With $3,000 wealth and no uncertainty, utility is 83 units. For a given expected wealth, the greater the range of uncertainty, the smaller is expected utility. Decisions in the Face of Uncertainty

17. © 2012 Pearson Education Making a Choice with Uncertainty Faced with uncertainty, a person chooses the action that maximizes expected utility. To select the job that gives her the maximum expected utility, Tania must calculate 1. The expected utility from the risky telemarketing job. 2. The expected utility from the safe painting job. 3. Compare the two expected utilities. Decisions in the Face of Uncertainty

18. © 2012 Pearson Education Figure 20.3 shows the choice under uncertainty. In a telemarketing job, there is a 50 percent chance that Tania will make $5,000 and a 50 percent chance that she will make $1,000. Her expected wealth is $3,000 and her expected utility is 70 units. Decisions in the Face of Uncertainty

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20. Tania would have the same 70 units utility with wealth of $2,000 and no risk, so … Tania’s cost of bearing this risk is $1,000. Decisions in the Face of Uncertainty

21. © 2012 Pearson Education Tania is indifferent between … the job that pays $2,000 with no risk and the job that offers an equal chance of $5,000 and $1,000. Decisions in the Face of Uncertainty

22. © 2012 Pearson Education Buying and Selling Risk Just as buyers and sellers gain from trading goods and services, they can also gain from trading risk. Risk is a bad, not a good, so the good that is traded is risk avoidance. A buyer of risk avoidance can gain because the value of avoiding risk is greater than the price that must be paid to get someone else to bear that risk. The seller of risk avoidance faces a lower cost of risk than the price that people are willing to pay to avoid that risk.

23. © 2012 Pearson Education Insurance Markets How Insurance Reduces Risk Insurance reduces the risk that people face by sharing or pooling risks. When people buy insurance against the risk of an unwanted event, they pay an insurance company a premium. If the unwanted event occurs, the insurance company pays out the amount of the insured loss. Buying and Selling Risk

24. © 2012 Pearson Education Buying and Selling Risk Why People Buy Insurance Dan owns a car worth $10,000, and that is his only wealth. There is a 10 percent chance that Dan will have a serious accident that makes his car worth nothing. Would Dan buy insurance?

25. © 2012 Pearson Education Risk-Taking without Insurance Figure 20.4 illustrates. Dan’s wealth (the value of his car) is $10,000 and his utility is 100 units. With no insurance, if Dan has a crash, he has no wealth and no utility. Buying and Selling Risk

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27. With a 10 percent chance of a crash, Dan’s expected wealth is $9,000. ($10,000 × 0.1) With no insurance his expected utility is 90 units. Buying and Selling Risk

28. © 2012 Pearson Education Value and Cost of Insurance Figure 20.5 shows that if Dan had $7,000 of wealth with no risk, … he would have the same utility as he has with $10,000 of wealth and 10 percent risk of loss. Buying and Selling Risk

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30. If Dan pays $3,000 for insurance, his wealth is $7,000 and … his utility is 90 units. So $3,000 is the value of insurance for Dan. Buying and Selling Risk

31. © 2012 Pearson Education If there are lots of people like Dan, each with a $10,000 car and a 10 percent chance of having an accident, … an insurance company would pay claims of $1,000 per person on average. The insurance company can provide coverage for people like Dan for $1,000 (10% of $10,000). Buying and Selling Risk

32. © 2012 Pearson Education Gains from Trade If Dan pays $1,000 for insurance, his expected wealth is $9,000 and his expected utility is 98 units. Dan gains from insurance. Buying and Selling Risk

33. © 2012 Pearson Education Dan is willing to pay up to $3,000 for insurance that costs the insurance company $1,000, … so there is a gain from trading risk of $2,000 per person. Buying and Selling Risk

34. © 2012 Pearson Education Private Information In the markets so far, the buyer and the seller are well informed about the features and value of the item traded. But in some markets, either buyers or sellers are better informed. These buyers or sellers have private information. For example, you know about the quality of your driving, your work effort, and whether you intend to repay a loan but others don’t.

35. © 2012 Pearson Education Private Information Private information is information possessed by a buyer or seller about the value of the item being traded that is not available to the person on the other side of a transaction. When either buyers or sellers have private information, the market has asymmetric information.

36. © 2012 Pearson Education Asymmetric Information: Examples and Problems Asymmetric information creates two problems:  Adverse selection  Moral hazard Private Information

37. © 2012 Pearson Education Adverse Selection Adverse selection is the tendency for people to enter into agreements in which they can use their private information to their own advantage and to the disadvantage of the less informed party. For example, if Jackie advertises jobs for salespeople at a fixed wage, she will attract lazy salespeople. Hardworking salespeople will prefer to work for someone who pays by results, rather than a fixed wage. The fixed-wage contract adversely selects those with private information about their work effort. Private Information

38. © 2012 Pearson Education Moral Hazard Moral hazard exists when one of the parties to an agreement has an incentive after the agreement is made to act in a manner that brings additional benefits to himself or herself at the expense of the other party. For example, Jackie hires Mitch as a salesperson and pays him a fixed wage regardless of how much he sells. Mitch faces a moral hazard. He has an incentive to put in the least possible effort, benefiting himself and lowering Jackie’s profits. Private Information

39. © 2012 Pearson Education A variety of devices have evolved that enable markets to function in the face of adverse selection and moral hazard. We’re going to look at how three markets cope with adverse selection and moral hazard. They are  The market for used cars  The market for loans  The market for insurance Private Information

40. © 2012 Pearson Education The Market for Used Cars A used car might be a lemon—a car that is worth less than a car with no defects. But only the seller knows whether a car is a lemon. The lemon problem is the problem that in a market in which it is not possible to distinguish reliable products from lemons, too many lemons and too few reliable products are traded. How does a market work when it has a lemon problem? Private Information

41. © 2012 Pearson Education The Lemon Problem in a Used Car Market The market has two types of cars:  Lemons worth $5,000 each.  Cars without defects worth $25,000 each. Whether the car is a lemon or not is private information of the current owner. A buyer discovers a lemon only after buying it. Private Information

42. © 2012 Pearson Education Because buyers can’t tell the difference between a lemon and a good car, the price they are willing to pay reflects the fact that the car might be a lemon. The highest price that a buyer will pay must be less than $25,000 because the car might be a lemon. Some people with low incomes and time to fix a car are willing to buy lemons as long as they know what they are buying and paying for. What is the price of a used car? Private Information

43. © 2012 Pearson Education So the most that the buyer knows is the probability of buying a lemon. If half of the used cars sold turn out to be lemons, the buyer know that he has a 50 percent chance of getting a good car and a 50 percent chance of getting a lemon. The price that a buyer is willing to pay for a car of unknown quality is more than the value of a lemon because the car might be a good one. But the price is less than the value of a good car because it might turn out to be a lemon. Private Information

44. © 2012 Pearson Education Sellers of used cars know the quality of their cars. Someone who owns a good car is going to be offered a price that is less than the value of that car to the buyer. Many owners will be reluctant to sell, so fewer good cars will be supplied than if the price reflected its value. But someone who owns a lemon is going to be offered more than the value of that car to the buyer. Owners of lemons will be eager to sell, so more lemons will be supplied than if the price reflected its value. Private Information

45. © 2012 Pearson Education In the used car market: Adverse selection exists because there is a greater incentive to offer a lemon for sale. Moral hazard exists because the owner of a lemon has little incentive to take good care of the car, so it is likely to become even worse. The market for used cars is not working well. Private Information

46. © 2012 Pearson Education Figure 20.6 illustrates the used car market. Part (a) shows the used car market. Equilibrium price is $10,000 a car and 400 cars traded. Private Information

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48. Part (b) shows the demand and supply of good cars. At $10,000 a car, 200 good cars are traded. Private Information

49. © 2012 Pearson Education Buyers are willing to pay $25,000 for a good car. Too few good cars are traded. A deadweight loss is created. Private Information

50. © 2012 Pearson Education Part (c) shows the demand and supply of lemons. At $10,000 a car, 200 lemons are traded. Private Information

51. © 2012 Pearson Education Buyers are willing to pay $5,000 for a lemon. Too many lemons are traded. A deadweight loss is created. Private Information

52. © 2012 Pearson Education A Used Car Market with Dealers’ Warranties Buyers can’t tell a lemon from a good car, but car dealers sometimes can. To convince a buyer to pay $10,000 for what might be a lemon, the dealer offers a warranty. The dealer signals which cars are good ones and which are lemons. Signaling occurs when an informed person takes actions that send information to uninformed persons. Warranties enable the market to trade good used cars. Private Information

53. © 2012 Pearson Education Figure 20.7 shows how warranties solve the lemon problem. Part (a) shows the market for good cars. With warranties, the price of a good car is $20,000 and 400 good cars are traded. The market for good cars is efficient. Private Information

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55. Part (b) shows the market for lemons. Because buyers can now spot a lemon (a car without a warranty) … the price of a lemon is $6,667 and 150 lemons are traded. The market for lemons is efficient. Private Information

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57. Pooling Equilibrium and Separating Equilibrium Without warranties, only one message is visible to the buyer: All cars look the same. The market equilibrium when only one message is available and an uninformed person cannot determine quality is a pooling equilibrium. Private Information

58. © 2012 Pearson Education In a market with warranties, there are two messages: Cars with warranties are good cars and cars without warranties are lemons. The market equilibrium when signaling provides full information to a previously uninformed person is a separating equilibrium. Private Information

59. © 2012 Pearson Education The Market for Loans Borrowers demand loans. The lower the interest rate, the greater is the quantity of loans demanded. Banks and other lenders supply loans. For a given credit risk, the higher the interest rate the greater is the quantity of loans supplied. Private Information

60. © 2012 Pearson Education The risk that a borrower, also called a creditor, might not repay a loan is called credit risk or default risk. The credit risk depends on the quality of the borrower. Low-risk borrowers always repay. High-risk borrowers frequently default on their loans. The market for loans determines the interest rate and the price of credit risk. Private Information

61. © 2012 Pearson Education Inefficient Pooling Equilibrium Suppose that banks cannot tell whether they are lending to a low-risk or a high-risk customer. In this situation, all borrowers pay the same interest rate and the market is a pooling equilibrium. The market for loans has the same problems as the used car market without warranties. Private Information

62. © 2012 Pearson Education If all borrowers pay the same interest rate, low-risk customers borrow less than they would if they were offered the low interest rate appropriate for their low credit risk. High-risk customers borrow more than they would if they faced the high interest rate appropriate for their high credit risk. So banks face an adverse selection problem. Too many borrowers are high risk and too few are low risk. Private Information

63. © 2012 Pearson Education Signaling and Screening in the Market for Loans Lenders don’t know how likely a given loan will be repaid, but the borrower does know. Low-risk borrowers have an incentive to signal their risk by providing lenders with relevant information. Signals might include information about a person’s employment, home ownership, marital status, and age. Private Information

64. © 2012 Pearson Education High-risk borrowers might be identified simply as those who have failed to signal low risk. These borrowers have an incentive to mislead lenders; and lenders have an incentive to induce high-risk borrowers to reveal their risk level. Inducing an informed party to reveal private information is called screening. Private Information

65. © 2012 Pearson Education The Market for Insurance People who buy insurance face moral hazard because they have less incentive than an uninsured person to avoid risk. Insurance companies face adverse selection because people who create greater risk are more likely to buy insurance. Private Information

66. © 2012 Pearson Education Insurance companies can do profitable business with everyone by offering coverage with a deductible (or a no claim bonus). The larger the deductible, the lower is the premium. High-risk people choose policies with the low deductible and high premium. Low-risk people choose policies with large deductible and low premium. Private Information

67. © 2012 Pearson Education Information as a Good More information is generally useful, and less uncertainty about the future is generally useful. Along the production possibilities frontier, we face a tradeoff between information and other goods and services. Information, like other goods and services, can be produced at an increasing opportunity cost. Decreasing marginal benefit also applies to information. Uncertainty, Information, and the Invisible Hand

68. © 2012 Pearson Education Because the marginal cost of information is increasing and the marginal benefit from information is decreasing, there is efficient amount of information. It is inefficient to have too much information. Competitive markets in information might deliver the efficient amount. Uncertainty, Information, and the Invisible Hand

69. © 2012 Pearson Education Monopoly in Markets that Cope with Uncertainty There are probably large economies of scale in providing services that cope with uncertainty. Where monopoly elements exist, exactly the same inefficiency issues arise as occur in markets where uncertainty and incomplete information are not big issues. So it is likely there is underproduction arising from the attempt to maximize monopoly profit. Uncertainty, Information, and the Invisible Hand