1. By Rick Nunez

2.  Beats  Sony  Bose  Klipsch  JVC

3.  People that want you to see their headphones.  Snow & Skateboarders  People who want quality for under $100  People who want there headphones to have a cool factor  DJ’s  Gamers

4.  Developed by snowboarders for snowboarders these headphones have a cool factor.  They have several sponsored riders  They have a very obnoxious product that really stands out and is hard to miss with there colors and design.  They have achieved recognition for quality sound at a good price and have managed to get into merchants such as Best Buy and local board shops.

5.  Offers a great line of earbuds for under $100  The offer very creative designs that appeals to snowboarders  They offer over the ear headphones that have specialties, like built in subwoofers or mp3 player.  Some of their earbuds are built to be headsets compatible with iPhones

6.  Strengths  They have a product image with a cool factor  The have a devoted following  They have very creative designs  Weaknesses  Their not cheap  They have a very niche market. Gen X and older are not going to be interested because they attract a lot of attention.  Opportunities  They offer a lot of unique designs and specializations to their head phones.  Recommended by most to be the best headphone for under $100  Threats  They have been dominating their niche for awhile, the only direction they have to go now is down.