1. © Copyright 2012 EMC Corporation. All rights reserved. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS

2. © Copyright 2012 EMC Corporation. All rights reserved. WHY DON’T WE ALL USE BIG DATA?

3. © Copyright 2012 EMC Corporation. All rights reserved. The Analytics Gap Required Scalability Rapid Adoption Big Math Big Data “Moore’s Law” Scalability The Analytics Gap Industry Progress Analytical Capacity

4. © Copyright 2012 EMC Corporation. All rights reserved. Scale Up, ManualScale Out, Automated Big Data Requires Big Data Technology Platforms Big Data Apps Need Big Data Analytics Limited, Pre-DefinedExpansive, Iterative Big Data Companies Need Big Data Science Isolated, Single-disciplinedCollaborative, Cross Domain

5. © Copyright 2012 EMC Corporation. All rights reserved. Greenplum Unified Analytic Platform Provides An Integrated System For Agile, Big Data Analytics Unifies And Increases Productivity Of Entire Data Science Team Extends Leading And Emerging Tools Accelerates Greater Insight By Combining Structured And Unstructured Data Focuses on Best TCO Developed, Packaged, And Supported by EMC

6. © Copyright 2012 EMC Corporation. All rights reserved.