2. I. Emotional adjustment enjoy an advertisement

3. 1.Prediction: See whether the statements are True or False. 1. The cosmetics industry promises to make you younger and more beautiful. 2. The cosmetics industry presents their products in cheap packaging to reduce their cost. 3. The cosmetics industry never tests their products safety on animals. 4. The cosmetics industry spends a lot of money on advertising to persuade people to buy their products.

4. II. Self-study 1.The content of self-study: the paragraphs fromThe content of self-study: the paragraphs from Line 1 to Line 14 2.The method of self-study:scanning

5. 2.The check on Self-study See whether the statements are true or false. Underline the sentences in the text to support your answers. The cosmetics industry: 1) make promises to make you younger and more beautiful. 2) presents their products in cheap packaging to reduce their cost. 3) never tests their products safety on animals. 4) spends a lot of money on advertising to persuade people to buy their products. T F T F expensive double

6. unusual, new different, untraditional

7. Who? What? When? Where? How many? 3.Competition Scan the paragraph of Line 15 ~19 and make some questions Anita Roddick the founder of The Body Shop

8. 1.The method of self-study:scanning III. Self-study and peer help 1.The content of self-study: the paragraphs from Line 20 to Line 39

9. 4. The check on peer help principlesThe Body Shop promise (explanation) packaging test product safety advertising

10. IV. Group discussion Can you give some suggestions to the OLAY company in order to make their products better and more friendly to the environment?

11. Assignment 1. Minimum Homework: （最小作业量） Read the text again and write a letter to give some suggestions to the OLAY Company. 2. Speed-up Homework （知者加速） Surf the Internet to know more about low-carbon life

12. V. Practice ： The Body Shop was ___ in 1976 by Anita Roddick. It runs according to principles which are unique and ___. For example, The Body Shop gives an __ explanation of its cosmetics. It ___ refilling and recycling ___. It ___ to test product safety on animals. It does not spend any money on __ and expensive __ campaigns. Finally, it takes an active part in ___ campaigns. It is successful because it sells good products and because its customer support its principles. A. advertising B. false C. supports D. founded E. persuasive F. refuses G. unconventional H. honest I. pro-environment J. packaging A C D E F G H I J