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Published byNathaniel Carr Modified over 9 years ago
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EMBA Annual Alumni Survey Taylor Elliott, Mika Patterson, Lakeitra Willis
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Background Provide information that can help satisfy the needs of EMBA students at TWU. Results are shared with the accrediting body (ACBSP)
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Research Objectives Evaluate alumni satisfaction with the EMBA program Determine overall effectiveness of graduate program Determine the longevity of the TWU School of Management EMBA Gala
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Research Design Created questionnaire composed of 38 questions Sent out questionnaire via e-mail link –Accomplished through Client 55 alumni participated
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RESULTS Alumni Survey
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Sample Demographics AGE RANGE 36 – 45 years34.0% 46 – 55 years34.0% 26 – 35 years15.1% 56+ years13.2% 18 – 25 years3.8% SEX Female73.6% Male26.4%
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Satisfaction “I love this program and I have recommended it to many of my friends and co-workers.” Highest Satisfaction Score…
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Lowest Satisfaction Score…
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Effectiveness Time it Took to Obtain Job After Degree –0 – 6 Months 35.2% –Other * 48.1% Degree Led to Promotion? –Did Not Receive 55.6% Degree Led to Pay Raise? –Did Not Receive 50.0% “I appreciate the opportunity for receiving a second chance - and a second career. Without this education…I would not be as successful as I am today. The valuable "lessons learned" by the faculty, staff, and fellow classmates was much better than I would have thought”
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Alumni Relations 83.6% of students took classes at a location other than Denton –32.7% of students Attended the Houston Campus. “Most of the alumni communications I receive involve activities held at the Denton campus location. I live in Houston and attended the campus in Houston.”
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Limitations Response Rate: –Email limitations Bounce back email, Intervals of 15 –Time Frame
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Recommendations 1.Continue to improve satisfaction measures – 90.0% goal in each category 2.Build stronger connection with program students and alumni –Targeted communication towards alumni and their specific campus –Provide a service to keep students, alumni, and faculty connected with one another 3.Provide Career Services for students –Advise and assist students with job placement 4.Discontinue Annual Alumni Gala 5.Continue collecting data – reopen survey
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