1. How Age Concern Cymru should ‘regard different things differently’ in developing and implementing its equality agenda Julie Maldoom

2. Age Discrimination UN principles of ageing What is ageism? Age discrimination –Direct –Indirect Social model of age discrimination –Attitudinal barriers –Environmental barriers –Systematic/Institutional barriers

3. Barriers Attitudinal –Direct discrimination –Indirect discrimination Environmental –Direct discrimination –Indirect discrimination Systematic/Institutional –Direct discrimination –Indirect discrimination

4. Attitudinal Barriers What are they? How do we break them down? Current social images of older people: –The Deficit Model –The Heroic Model The Real Deal

5. Environmental Barriers What are they? How do we break them down? Housing Homelessness Transport Local Area

6. Systematic/Institutional Barriers What are they? How do we break them down? Employment –The Age Discrimination Legislation –Other issues Lifelong Learning Healthcare –Life/health insurance –Health care priorities –Preventative health Pensions

7. Diversity What barriers do diverse groups face? How do we tackle them? Race/cultural diversity LGBT Disabled people Gender Carers

8. Conclusion Age discrimination is multi-faceted Needs a multi-faceted equalities approach –Research –Campaigning –Innovation –Positive action –Developing resources –Awareness training –Awareness raising

9. Finally An end to age discrimination? –Introduction of Single Equalities Bill –Commissioner for Older People in Wales –Through partnership working, in participation of older people “Nothing about us without us, Nothing about me without me.”