1. By Pamela Drake SEARCH ENGINE OPTIMIZATION

2. WHAT IS SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

3. SEARCH ENGINE RETURN PAGES & ALGORITHMS Process of formulating answers in response to search questions and the search engine return pages (SERPs). Process of listing results returned in response to a query or search word.

5. PHILOSOPHICAL APPROACH White Hat Follows all search engine rules and policies. Focuses on relevancy and organic ranking topics

6. KEYWORDS Selecting the right keywords is critical for connecting sites to users searching for content. If the right words are not contained in the website, it lowers the chance of the webpage seeing much traffic.

7. SPIDERS / CRAWLERS Programs run by a search engine to build a summary of a website’s content. They create text-based summaries of content and addresses (URL) for each webpage. When a person searches, the keyword(s) they enter are compared with the available website content indexes.

8. HEADING TAGS Differentiate the headings and subheadings of a page from the rest of the content. Also known as HTML header tags, head tags and SEO header tags. One of the first things a new user will see when visiting a website.

9. PAGE TITLE Appears in the search engine result and should correctly inform the reader about the content. Accurately labels the page content. The name by which the site will be bookmarked. The name that appears in the user’s browser’s menu bar. The name that will appear in SERP pages.

10. GOOGLE TRENDS How does Google Zeitgeist work? Zeitgeist is a way to look at search statistics and the data generated from millions of searches conducted on Google Google Trends