1. Trademark Searches When, Why, Easy Trademark Searches When, Why, Easy ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Friday, April 24 th, 2015

2. What is a Trademark? ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Trademarks are contextual Use is EVERYTHING Dictionary Words = trademarks Descriptive Words = trademarks Indicator of “source”

3. Why Do a Search? ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Purchasing valuable domain Purchasing portfolio UDRP C & D received Financing

4. HOW to Search ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Spreadsheet- sort by revenue Look for concentrations Do the high revenue names makes sense? Portfolio Purchase

5. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Google Look for obvious hits Easy Rule: if there are repeated references, investigate Descriptive Use. HOW to Search Remember Historical Searches

6. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Ohim Database Registered marks 38 countries tmdn.org/tmview/welcome# USPTO US only uspto.gov HOW to Search

7. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Avoiding Conflicts Respond to claims Reasonableness of claim Unique term Descriptive use Your use – Collisions ?? How close is the match?

8. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Avoiding Conflicts Reasonable Claim: Surrender Potential sale Unreasonable Claim Cost vs Domain Value

9. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Don’t buy TM domains Get out of the business TM’s are all about use TMs are everywhere Avoiding Conflicts

10. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Examples Alessandro International GmbH v. Alessandro Gualandi, D2014-2111 (alessandro.com) Respondent is not commonly known by the name Alessandro because hundreds of thousands of individuals have the same name as well.

11. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Examples Copper Wire Stripper Limited v. Joe Williams (NAF FA1502001604460 (copperwirestripper.com). Trademark found even though registration contained the following: “NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "COPPER WIRE STRIPPER" APART FROM THE MARK AS SHOW”N

12. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Examples ModernBathroom vs. ModernBathroomss.com We own the trademark on the website www.modernbathroom.com and so will defend our trademark in court by suing anyone who buys and attempts to use your website modernbathrooms.com. We have already successfully defended our trademark and will not hesitate to do so again. We are prepared to pay you $1,000 for your website, since it will not be a usable website by anyone but us. If you are interested please contact me with proof of ownership of the domain. Thank you.www.modernbathroom.commodernbathrooms.com Registration Number 3514633 - Retail stores featuring bathroom fixtures, vanities, sinks, faucets, toilets, mirrors, and accessories therefor

13. ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Complainants Say the Darndest Things “Meterman is not in any sense a dictionary word” “’CHEAP HOTEL’ is a famous mark” “187 was invented by Telecom Italia”

14. { Trademark Searches When, Why, Easy Trademark Searches When, Why, Easy ● Paul Raynor Keating, Esq aw.es ● paul@law.es L Friday, April 24 th, 2015 Thank you.