1. Which of the following is not the characteristics of the services? (a) Intangibility (b) Perishability (c) Seperability (d) Heterogeniety Answer: (c)

2. Which of the following is not the process of Marketing Management? (a) Analysis (b) Planning (c) Control (d) None of these Answer: (d)

3. Which of the following is not the characteristic associated with transactions between two or more parties? (a) Agreed upon conditions (b) Time of agreement (c) A place of agreement (d) None of these Answer: (d)

4. Marketing concept is rested on four main pillars. Which of the following is not amongst four pillars? (a) Target Market (b) Customer needs (c) Segregated Marketing (d) Profitability Answer: (c)

5. Which of the following represent the acronyms of age groups? (a) SKIPPIES (b) DINKS (c) PUPPIES (d) All of the above Answer: (d)

6. Pricing is significant for firms because (a) It determines revenues generated by the firms (b) It determines profits earned by the firms (c) It affects the level of funds available for other element of marketing mix (d) All of the above Answer: (d)

7. Which of the following statement is not correct? (a) Price exist in different forms for products of different nature (b) Price affects the consumer behaviour in deciding about acquiring the product (c) Price is the only element that produces revenues (d) None of these Answer: (d)

8. Which of the following is not the common objective pursued by firms for short term? (a) Profit optimization (b) Profit maximization (c) Minimum return on sales turnover (d) Fast turnaround or early cash recovery Answer: (a)

9. Which of the following is the internal factor influencing pricing? (a) Price elasticity of the demand of the product (b) Competitors’ policy (c) Bargaining power of suppliers (d) Social considerations Answer: (a)

10. Answer: (b) Markup pricing comes under which of the pricing method? (a) Value-based pricing (b) Cost-based pricing (c) Competition-based pricing (d) Going rate pricing

11. Answer: (d) Which of the following is not the pricing strategy? (a) Geographical pricing (b) Psychological pricing (c) Product mix pricing (d) None of these

12. Which of the following is/are tool(s) for promotion mix? (a) Advertising (b) Public relations (c) Direct Marketing (d) All of the above Answer: (d)

13. Which of the following is not true about push strategy of promotion mix? (a) Promotion efforts are directed at the channel member (b) It is done through personal selling and trade promotion (c) Promotion efforts are directed towards the final consumer (d) None of these Answer: (c)

14. Factors influencing the promotion mix is/are (a) Type of product/market (b) Buyers’ Readiness stage (c) Product life cycle stage (d) All of the above Answer: (d)

15. The benefits of test marketing is/are (a) More reliable forecast of future sales (b) An opportunity to decide about launching or dropping the product (c) Determining the better promotional strategies (d) All of the above Answer: (d)

16. Which of the following is not the growth strategies? (a) Intensive growth (b) Innovative growth (c) Integrative growth (d) Diversification growth Answer: (b)

17. Which of the following is/are component(s) of product personality? (a) The associated features (b) The brand name and logo (c) The package and label (d) All of the above Answer: (d)

18. Which of the following is not the level of the product? (a) Potential product (b) Augmented product (c) Product line (d) Expected product Answer: (c)

19. Which of the following cannot part of a product line? (a) Liril (b) Lux (c) Rin (d) Dove Answer: (c)

20. Which of the following is not the stage of product life cycle? (a) Introduction (b) Growth (c) Maturity (d) None of these Answer: (d)