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Clinical Engagement: Who? When? Why? POOJA KADAMBI SYSTEMS DESIGN ENGINEER- INNACCEL CAMTECH BOOTCAMP 2016
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Clinical Engagement: User Driven Engineering and Development The need for your product The features you must/should/can incorporate Target price and payee capacity Usability and environment of use factors Gaps in current process/products Customer base Clinical trial conduction Training other doctors Publication and publicity for product
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Project Introduction Chronic Rhinosinusitis (CRS) affects over 100 Mil in India Over 30 Mil require surgical intervention Fnctional Endoscopic Sinus Surgery (FESS) is invasive Balloon Sinuplasty is suitable for in-office but expensive SinuCare will be a single user system that will be affordable, accessible and minimally invasive
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SinuCare Development Timeline POC Concept Tested Dec 14 Jun 15 V 1.5 Specs Drafted Aug 15 V 2.0 Custom Prototype Dec 15 V 2.5 Integrated Prototype 1-5 Doctors 15 Doctors 50 Doctors 50+ Doctors 15-20 Doctors Apr 16 V 3.0 Clinical Evaluation Aug 16 V 4.0 CE Certified Nov 16 Product Commercial Sales 5-10 Doctors 100+ Doctors Idea Need Criteria Jan 13
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Specification Evolution Examples POC Concept Tested Dec 14 Jun 15 V 1.5 Specs Drafted Aug 15 V 2.0 Custom Prototype Dec 15 V 2.5 Integrated Prototype 1-5 Doctors 15 Doctors 50 Doctors 50+ Doctors 15-20 Doctors Apr 16 V 3.0 Clinical Evaluation Aug 16 V 4.0 CE Certified Nov 16 Product Commercial Sales 5-10 Doctors 100+ Doctors Idea Need Criteria Jan 13
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Ongoing Engagement: Optimize Resources and Time EVERYTHING not covered in one feedback Feedback on an idea VS a physical product Information Given influence Information received Careful about bias Group feedback VS one on one feedback Know what your end user DOES NOT WANT Difference of opinions
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Thank You! POOJA@INNACCEL.COM QUESTIONS?
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1: Clinical Engagement on Need ENT Immersion yielded 250 needs from which definitive and affordable solution for CRS was among the top 5 Clinician (ENT specialist) involved in immersion and second ENT surgeon involved in validation and concept generation Need defined and criteria outlined for any solution product with Concept created by multidisciplinary team Inputs from 2-5 clinicians were taken for various activities during this phase A lot of secondary data from literature, websites and doctor experience was gathered 12 months including immersion
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2: Clinical Engagement on Concept Concept designed by engineers and designer with some inputs from inventing doctor Feedback taken from 15 doctors on the need and features of the concept Market and Product specifications drafted Rough POC prototypes created 2 Clinicians involved in Cadaver and anatomical model testing of early prototypes Specifications refined and further defined IP final specifications filed 6 months duration
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3: Clinical Engagement on Prototype Repeated short immersion in ENT for 1 month to re-validate need 1 year later. 10 clinicians feedback gathered with mock-ups of product Refined prototype tested and evaluated in a focus group with 5 doctors 50+ ENT feedback across 12 cities and 20 healthcare settings on need, product idea, specifications (price point, reusability, size etc.) Key opinion leader interviews and buy in for the final product (still under development) Ongoing engagement with 2-5 clinicians outside of development team 6-12 months (In Progress)
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4: Clinical Engagement on Trials IERB protocol drafting with input from 2 external physicians PI and Co-I engagement at site hospital not part of development team to avoid bias ANY TESTING OF A NEW DEVICE IN/ON HUMANS IS CONSIDERED A TRIAL Phase wise testing approach to minimize variables and maximize safety Trial not required for regulatory purposes for this product but will help with freezing specifications and driving adoption 6-12 months (In Progress)
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5: Clinical Engagement on Product Plan to hold training sessions across 3-5 locations and train around 100 ENT surgeons to use SInucare Will conduct product specification validation at conferences and ENT meetings Endorsements from KOLs prior to commercial sales Re-engage with database of doctors we have interacted with once product is ready Post market clinical study data and publications with different clinicians On and off for 12 months
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