1. Unit 1. The World of Advertising be in trouble: 곤경에 처해 있다 ; get in trouble: 곤 경에 처하다 be at stake: 위험에 처해 있다 (be in danger) all at once: 다 한꺼번에 Reading Two: Changing World Markets

2. Unit 1. The World of Advertising illegal: 불법의 (unlawful) changed things: ‘ 상황을 바꾸었다 ’ lead to A: A 로 이어지다 serious mistakes: ‘ 중대한 실수 ’ billboard: large signs used for advertising, usually outdoors, 광고게시판 ; http://bigpicture.typepad.com/writing/2009/01/cle ver-and-cr-1.html 참조 think of A as B: A 를 B 라고 여기다 take one's time: 시간을 천천히 보내다 Reading Two: Changing World Markets

3. Unit 1. The World of Advertising convince A to 부정사 : A 로 하여금 ~ 하도록 설득 하다 Vatrushka all right: 더 할 나위 없이 Reading Two: Changing World Markets

4. Unit 1. The World of Advertising a drink flavored with A=a drink that is flavored with A guarana exotic: unusual and exciting because of a connection with a foreign country the February holiday: Carnival Rio (late February - early March) Reading Two: Changing World Markets

5. Unit 1. The World of Advertising all the time = always regarding: ~ 에 관해서 (concerning, as to, as for, when it comes to ~ing) for years: 수 년 동안 have a hard time ~ing: ~ 하는데 어려움을 겪다 how things are changing: ‘ 어떻게 상황들이 변하 고 있는지 ’ Reading Two: Changing World Markets

6. Unit 1. The World of Advertising People around the world have different likes and dislikes.d Global advertisers must consider differences in laws.a People around the world have different customs.e All of these products must be sold with the right kind of message.b Integrate Reading One and Two

7. Unit 1. The World of Advertising catch the eyec pay attentiond hold people’s attentionb impresse catchya Expand

8. Unit 1. The World of Advertising Simple Present 반복적인 행동, 습관, 성향, 일반적인 상황 기술 빈도부사와 함께 사용 상태동사 Present Progressive 현재 발생 중인 상황 시간부사 ( 구 ) 와 함께 사용 Grammar

9. Unit 1. The World of Advertising 1.Many people believe that food from different countries is exotic. 2.The number of global advertisers around the world today is increasing. 3.These advertisers usually fail if they do not consider differences in culture. 4.Many people consider McDonald’s to be an excellent example of a successful international restaurant. Grammar

10. Unit 1. The World of Advertising 5. Today, more advertising firms are writing different messages for different countries to avoid translation problems. 6. Fast food firms always make their food look delicious on TV. 7. Many people around the world like ad campaigns that are funny. 8. The world market of Internet users is growing nowadays. Grammar