1. E-mail Etiquette: Netiquette author: Chris Pirillo, 1999 presenter: Jason Wheatley ENG 393 June 15, 2009

2. Overview What is Netiquette? Who needs it? Do’s and Don'ts – Typeface/Structure – Length and Content – Forwarding – Attachments Review Questions Reference

3. Netiquette What is it? – “Short for network etiquette, the code of conduct regarding acceptable online behavior…commonly used in reference to popular forms of oniline communication…” (“netiquette”) Who needs it? – Everyone! – From novice to veteran email user, all should be aware of common courtesies of computerized communication

4. Do’s and Don’ts Typeface – DO NOT TYPE IN ALL CAPS – Okay for emphasis/headings – Otherwise seems like yelling Structure – Avoid abbreviations unless receiver is familiar Ex: Can you send that file in a.jpg instead of a.gif? – Use blank lines to separate paragraphs—do not use Tab to indent – Use descriptive subject lines Ex: “Re: Meeting June 15” v. “What’s Up?” – Keep signatures down to 4-6 lines (name, title, company, contact info, maybe a quote)

5. Do’s and Don’ts Length – Be brief – Avoid run-on sentences – Do not exceed 76 lines per paragraph (60-65 recommended) – …not too brief Avoid one-liner replies like “what?” Content – Don’t write “angry emails” – Use a quote from previous message when replying – Use spell check! Avoid misuse of grammar Ex: then him and me went to the park……..we had a good time. – If trying to be funny/sad, use an emoticon: Ex:, 

6. Do’s and Don’ts Forwarding – Strip any unnecessary/personal info from sender before forwarding—Ask sender’s permission to forward on message – Check your sources! Could be distributing a virus, or just annoying people with junk-mail – Do not forward forwarded messages unless absolutely needed Attachments – Use wisely, make sure file is clean – Ask receiver’s permission when sending large files

7. Conclusion “Don’t Re-Write the Rules” – Netiquette is for everyone – Based on systems compatibility and tested, effective communication skills – Mind the Do’s and Don’ts Typeface/Structure Form/Content Forwarding/Attachments – When in doubt, ask the receiver Questions?

8. Reference “netiquette”. Marketing Terms.com. 9 June 2009.

9. Thank you!