1. 1 Bryan Norcross The Weather Channel Senior Hurricane Specialist National Tropical Weather Conference April 9, 2015 To Lead or Not To Lead

2. 2 Who is going to decide? Is there an official plan? BEFORE THE STORM It is time to get serious. It is time to put up the shutters. It is time to prepare your boat. It is time to move grandma out of the condo in Boca. Private businesses should send people home and/or close down. It is the last chance to take action. It is the last chance to evacuate. It is better to stay home than to try to move. It is time to worry less about the meteorology and more about what people should do.

3. 3 Wednesday – September 21, 2005 5 PM ET/4 PM CT Advisory IF IT HAPPENED AGAIN

4. 4 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN 5 PM ET/4 PM CT Advisory

5. 5 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN Friday 1 PM CT Forecast 145 mph – Cat 4 5 PM ET/4 PM CT Advisory

6. 6 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN Given the construction standards in Metro Houston

7. 7 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN Given the construction standards in Metro Houston WHICH IS WORSE?

8. 8 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN Given the construction standards in Metro Houston 12+ hours in a car

9. 9 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN Given the construction standards in Metro Houston Riding it out at home

10. 10 Wednesday – September 21, 2005 IF IT HAPPENED AGAIN What do you advise? Who makes the call?

11. 11 Thursday – September 22, 2005 IF IT HAPPENED AGAIN 10 AM CT Advisory Track shifts a bit east New message?

12. 12 Thursday – September 22, 2005 IF IT HAPPENED AGAIN What do you advise? Who makes the call?

13. 13 Thursday – September 22, 2005 IF IT HAPPENED AGAIN Does the equation change as odds lower?

14. 14 Communication Dilemmas IF IT HAPPENED AGAIN Is there anybody to decide?

15. 15 Thank You. bryan.norcross@weather.com