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Published byAmy Reed Modified over 8 years ago
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OpinionMD a division of
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OpinionMD and Medi-Pro
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What is OpinionMD? A division of TMR dedicated to the marketing research needs of the healthcare industry.
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What Makes OpinionMD Unique? 17 years experience in interviewing physicians and healthcare professionals 400,000 man hours gathering the opinions of healthcare professionals Data collection staff certified in medical marketing research interviewing
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Medi-Pro Certification Today’s Healthcare Environment Physician Specialties Medications & Dosing Professional Etiquette Interviewing Techniques Getting Through The Gatekeeper Topics covered:
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OpinionMD Data Collection Methodologies Quantitative Interviewing Structured Telephone Interviews Web Surveys IVR Mail Qualitative Recruiting Teledepth / in-depth interviews Telegroups Convention On-line focus groups
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Additional Services Integrated in-bound interviewing Broadcast Faxing/ E-mail Fax-on-Demand CATI Programming (CfMC and ACS Query) Code Development and coding Data Tabulation Efficient Incentive Processing Physician Database
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How soon can you get it done? Substantial industry pressure to shorten field duration created the need for... OpinionMD …and faster turnaround!
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What else is OpinionMD? An interactive pre-recruited database of physicians and healthcare professionals All participants have expressed an interest in being contacted for future marketing research studies
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We capture the basics … Name Telephone number Fax number office address date of birth
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But even more … Specialty / subspecialty board certification years in practice P&T involvement solo or group practice private or hospital based
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And it gets better … internet usage (home/personal vs. research/educational purposes) anticipated future use e-mail addresses average yearly participation in marketing research studies
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Best of all … patient composition (% pediatric - adult - elderly care) most common conditions treated specialized treatment areas
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What’s next? Managed Care Executives Pharmacists (Retail, Hospital, Consulting, Mail & Wholesale) Nurses, NPs and PAs
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Thank you
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a division of
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