1. The Mobile Web Takes Off Mobile Internet World Boston, Massachusetts, USA November 2007 Steve Bratt (steve@w3.org)steve@w3.org Chief Executive Officer World Wide Web Consortium http://www.w3.org/ http://www.w3.org/2007/Talks/01113-bratt-MIWintro/bratt-MIWintro.pdf

2. Internet Growth Driven by Open Web Sources:http://www.zakon.org/robert/internet/timeline/http://www.zakon.org/robert/internet/timeline/ http://www.internetworldstats.com/stats.htm Internet Users in early 2007 ~ 1,100 mil Number of Web Sites (domain names and content) 2

3. Mobile Growth and Potential http://www.gsmworld.com/documents/universal_access_full_report.pdfhttp://www.gsmworld.com/documents/universal_access_full_report.pdf (2006) Mobile haves vs. have nots Internet haves vs. have nots 3 People on Internet

4. Mobile Usage Gap Graphic: Nokia 4

5. Mobile Web Closes the Gap Source: Nokia 5

6. The Challenge … People want – expect – no-hassle, Web access across all of their devices … including their phones This requires: – Seamless interoperability – Ease of use – Safety 6

7. W3C Standards Address Challenges User RequirementsW3C Solutions User-friendly contentMobile Web Best Practices* “One Web” Effective adaptation Device Description* Ubiquitous Web* Labeling, protectionProtocol for Web Description* Ease of discovery, trustmobileOK* Voice, stylus, keysVoiceXML, Multimodal UniversalityWAI, I18N, Developing World* SecurityBrowser Security Context InteroperabilityWeb standards: XHTML, CSS, Graphics, Forms, AJAX, Widgets, Ubiquitous Web*, etc. 7

8. Mobile Web Initiative Mobile Web Best Practices 1.0 Authoring content for good user experience Effective delivery to and display on mobile devices Leveraging existing Web standards New Browser Test Suites Working GroupBrowser Test Suites Mobile Web Applications Best Practices (incl., AJAX) 8

9. 60 Mobile Web Best Practices Thematic consistency: – One Web (URIs) Layout – use CSS; no tables or frames – Small (text, pics) is beautiful Navigation: – important info at top – access keys Users on the go Flip-card summary 9

10. MWI Best Practices in Practice Recommended in developer material – Google mobile Webmaster FAQ Google mobile Webmaster FAQ – Orange Partner Program Orange Partner Program –.mobi "switch on" guide.mobi "switch on" guide Integrated into development tools – Wordpress plugin for BP-ok blogs Wordpress plugin for BP-ok blogs – Mobisitegalore Mobisitegalore Industry testimonials 10

11. mobileOK Trustmark & Discovery mobileOK Basic – Defines tests for Web content – Machine-testable subset of BP – Alpha version: mobileOK CheckermobileOK Checker Third-party or self-certification POWDER-based metadata for consumption by search engines, filters, etc. POWDER 11

12. Mobile Web Device Description Completed: – Landscape and Ecosystem LandscapeEcosystem – Requirements for open Device Description Repositories Requirements Started in Dec 2006: – Core and API for Repository – Key device properties, vocabulary, method for extensions vocabulary Content adaptation requires knowledge about device, environment, preferences 12

13. Web Mobility = Web for Emerging Economies The Mobile Web accelerates global Internet access Commerce, healthcare, education, eGov, communication... [ex: der Spiegel]der Spiegel W3C Workshop on the Mobile Web in Developing Countries, Dec 2006, Bangalore W3C Workshop on the Mobile Web in Developing Countries Source: Der SpiegelDer Spiegel Spiegel 13

14. Ubiquitous Web Applications Enabling Web applications to interact across wide diversity of devices: – Computers, equipment, media, appliances, mobile devices, physical sensors, effectors, consumer electronics Deliverables … standards for: – Device independent authoring – Delivery contexts – Remote eventing, device coordination – Location service support Working Group homepage 14

15. Supporters of Mobility and Ubiquity Standardization @ W3C Additional, Key Participants: Alcatel-Lucent, AOL, AT&T, BT, Citigroup, El Mundo, FOSI, Google, Hutchinson 3, IBM, Intel, Microsoft, OMA, Openwave, Samsung, Siemens, SK Telecom, Sun, T-Online, Telefonica, many others. 15

16. For more information W3C Membership: http://www.w3.org/Consortium/membership http://www.w3.org/Consortium/membership http://www.w3.org/ 16 Mobile Web Initiative http://www.w3.org/Mobile/

17. The Leading Web Standards Organization Engineering the Web’s foundation – (x)HTML, XML, CSS, VoiceXML, Web Services, Semantic Web, Security, Accessibility, Internationalization, Privacy, Architecture 430 Members 40+ Liaisons 21 Offices – Newest: India, China, S. Africa, Brazil http://www.w3.org/ 17

18. Selected References W3C: http://www.w3.org/http://www.w3.org/ HTML: http://www.w3.org/html/http://www.w3.org/html/ CSS: http://www.w3.org/Style/CSS/http://www.w3.org/Style/CSS/ XML: http://www.w3.org/XML/http://www.w3.org/XML/ Mobile Web: http://www.w3.org/Mobile/http://www.w3.org/Mobile/ Ubiquitous Web: http://www.w3.org/2006/10/uwa-activity-proposal.htmlhttp://www.w3.org/2006/10/uwa-activity-proposal.html Labeling: http://www.w3.org/2007/powder/http://www.w3.org/2007/powder/ Voice: http://www.w3.org/Voice/http://www.w3.org/Voice/ Multimodal: http://www.w3.org/2002/mmi/http://www.w3.org/2002/mmi/ Accessibility: http://www.w3.org/WAI/http://www.w3.org/WAI/ Internationalization: http://www.w3.org/International/http://www.w3.org/International/ Developing Countries: http://www.w3.org/2006/12/digital_divide/public.htmlhttp://www.w3.org/2006/12/digital_divide/public.html Security: http://www.w3.org/Security/http://www.w3.org/Security/ Web Services: http://www.w3.org/2002/ws/http://www.w3.org/2002/ws/ Semantic Web: http://www.w3.org/2001/sw/http://www.w3.org/2001/sw/ 18