1. Internet Business Models in Mobile Mika Mannermaa 4.5.2006 T-109.7510 Research Seminar on Telecommunications Business

2. Contents Introduction Existing Internet Business Models Mobile Environment Applicability Conclusions

3. T-109.7510 Research Seminar on Telecommunications Business Introduction Business Model  “A description of the operations of a business including the components of the business, the functions of the business, and the revenues and expenses that the business generates” (InvestorWords.com, 2006).

4. T-109.7510 Research Seminar on Telecommunications Business Internet Business Models Rappa’s (2006) categories:  Brokerage  Advertising  Infomediary  Merchant  Manufacturer (Direct)  Affiliate  Community  Subscription  Utility

5. T-109.7510 Research Seminar on Telecommunications Business Brokerage Market-makers, faciliate buyers and sellers Commission-based revenue models Marketplace exchange, virtual marketplaces, auction brokering, transaction brokering eBay, PayPal

6. T-109.7510 Research Seminar on Telecommunications Business Advertising Advertising incomes as revenue Success based on high volumes or highly specialized viewers Huge potential  Total U.S. Advertising spending 300$ to 400$ billion in year 2005  Only 10$ billion spent online in year 2005 Banners, in-application advertisement, etc Google

7. T-109.7510 Research Seminar on Telecommunications Business Infomediary

8. T-109.7510 Research Seminar on Telecommunications Business Manufacturer

9. T-109.7510 Research Seminar on Telecommunications Business Affiliate

10. T-109.7510 Research Seminar on Telecommunications Business Community

11. T-109.7510 Research Seminar on Telecommunications Business Subscription

12. T-109.7510 Research Seminar on Telecommunications Business Utility

13. T-109.7510 Research Seminar on Telecommunications Business Mobile Environment

14. T-109.7510 Research Seminar on Telecommunications Business Applicability

15. T-109.7510 Research Seminar on Telecommunications Business Conclusions