1. DISTRACTED DRIVING CAMPAIGN OPCO Rollout Kit

2. CONTENTS  THE CAMPAIGN  INTERNAL PROMOTION  COMMUNICATION SAMPLES  SPRINT PARTNERSHIP  AVAILABLE RESOURCES

3. THE CAMPAIGN

4. CAMPAIGN PURPOSE The Distracted Driving Campaign began in response to the tragic deaths of two of Sysco associates due to distracted driving. In response, Sysco Corporate Safety Services wanted to prevent anything like this from happening again, thus the push for education and awareness.

5. CREATING AWARENESS Sysco Interactive University (SIU) partnered with Sysco’s president & CEO Bill DeLaney and Corporate Safety Services to launch an awareness campaign addressing the dangers of unsafe driving. The team developed the online self-study module, “Understanding the Distracted Driver”, which focuses on the dangers of driving while distracted. The module consists of preventative measures and features video testimonials of those who have fallen victim to this growing risk known as “distracted driving.”

6. DISTRACTED DRIVING DEFINED Distracted driving is any non-driving activity a person engages in having the potential to distract him or her from the primary task of driving, increasing the risk of crashing.

7. INTERNAL PROMOTION

8. CAMPAIGN SUPPORT  Obtain Management support. Best practices show buy-in is more likely to occur when you support backing the cause.  Designate a Champion to drive the initiative  Hold a kick-off rally to show commitment: Invite a guest speaker from law enforcement or campaign advocate to drive the point home Serve light refreshments  Lead by example

9. SAMPLES OF COMMUNICATION Postcards Posters e-Postcards e-Mail samples

10. COMMUNICATION SUGGESTIONS  Change location’s automated phone greeting to include safe driving message. “We at Sysco ____ are committed to eliminating distracted driving through education and awareness. Make the right choice and drive safely.” “Eliminate distractions and drive safely, the Sysco way.”  Announce daily driving tip via public announcement system  Distribute campaign messages via e-mail or by direct handout  Display posters on easels in lobby and high traffic areas  Hold “Lunch & Learn” session with a guest speaker  Conduct a “Driver Safety Day” with Sprint (invite families)

11. POSTCARD SAMPLE: MANAGEMENT 2-sided postcard issued to associates; Will be available for download via SIU website

12. POSTER 11x17 poster Post on bulletin boards and in break rooms Reinforce campaign message Instruct associates how to take the free online SIU course, “Understanding the Distracted Driver.” Available for download via SIU website.

13. POSTER 4-poster series Post on bulletin boards and in break rooms Reinforce campaign message Instruct associates how to take the free online SIU course, “Understanding the Distracted Driver.” Available for download via SIU website.

14. POSTER National Safety Council posters Each week for 4 weeks, different posters were display on an easel in major entry ways and lobby Pictures are worth a 1,000 words and do make an impact. Available for download via SIU website.

15. SAMPLE: GUEST SPEAKER

16. SAMPLE: EVENT REMINDER

17. CONTESTS

18. TRIVIA CONTEST Conduct a weekly contest to test the knowledge of associates on the dangers of distracted driving. Methods suggested: – Distribute via e-mail – Conduct a raffle style contest – Hold face-to-face contest during meetings Winners notified via e-mail and/or with signage in common area

19. E-POSTCARD TRIVIA SAMPLE Available for download via SIU website.

20. FRIENDLY COMPETITION  Have associates break into small teams and have them commit to taking the online SIU course “Understanding the Distracted Driver.”  Set a deadline for contest.  Team who meets the criteria first, wins a prize Or  All teams who meet criteria are entered into a prize drawing

21. PRIZE SUGGESTIONS Preferred parking Sysco promotional items Lunch with the “boss” Gift cards (Starbucks, iTunes, Visa, Target, Dining) VIP Associate of the Day with printable certificate Time off or early dismissal Food product (i.e. case of steaks, cookies) Get creative!

22. POST CONTEST COMMUNICATION This example shows the results when associates were asked to complete the online SIU course, “Understanding the Distracted Driver” by set deadline. Winners

23. POST CONTEST COMMUNICATION After trivia contest is conducted, provide a: list of winners and prize recap of the contest which contains Trivia answer Campaign tagline Winners

24. SPRINT PARTNERSHIP

25. Sprint partnered with Sysco Corporate Safety and Sysco Interactive University (SIU) to bring “Driver Safety Day” to Corporate, the Cypress campus (SBS) and Sysco Houston associates Group distributed educational materials, held prize drawings and online safe driving pledges were taken by associates Sprint presented smart phone applications to assist with eliminating distracted driving Guest appearance by Miss Sprint Cup and NASCAR prizes

26. E-POSTCARD: SAVE THE DATE Available for download via SIU website.

27. HOST A LOCAL EVENT? SPRINT LIAISONCONTACT INFORMATION Ms. Erin Bjork Sprint Corporation 3200 SW Freeway, Ste. 1150 Houston, Texas 77027 713-878-9251 Erin.Bjork@sprint.com

28. AVAILABLE RESOURCES

29. SYSCO RESOURCES Resource (Format) How to access… “Understanding the Distracted Driver” (free online self-study module) 1.http://siu.sysco.comhttp://siu.sysco.com 2.Locate Knowledge Center Portlet 3.Type: Distracted in search box 4.Click Search Result: Title will appear 5. Click launch to begin module Rollout materials Copy of this PowerPoint R.A.B. Foundation (~30 min video) Sysco campaign poster (11x17; PDF) DNT TXT n DRV poster (8.5x11; 4 PDFs) National Safety Council posters (4 PDFs) Postcards (8.5x11; PDF) Delaney- 2 sided, 2 per page; e-postcard or print Course access- 1 sided, 2 per page; e-postcard or print Templates (8.5x11; MS Publisher) Trivia- e-postcard or print Save the Date- e-postcard or print 1.http://siu.sysco.comhttp://siu.sysco.com 2.Locate Knowledge Center Portlet 3.Click Knowledge Base link 4.Click Search tab 5.Type: Distracted Driving Rollout Kit in Name field 6.Click Search Result: Rollout content will appear 7. Click Launch to review content

30. ASSISTANCE CONTACTCONTACT INFORMATION John Kennedy Sr. Manager, Safety Services Sysco Corporate Kennedy.John@corp.sysco.com 281-584-2756 Loretta Martín SIU Project Manager, e-Learning Sysco Corporate Martin.Loretta@corp.sysco.com 281-584-5022

31. EXTERNAL RESOURCES RESOURCEWHERE TO FIND… Remember Alex Brown Foundation (R.A.B) http://rememberalexbrownfoundation.org/ US Government: Distracted Driving http://www.distraction.gov/index.html Teens In the Driver’s Seat www.t-driver.org Text Toggle (smart phone app) www.TextToggle.com Phone Guard (smart phone app) www.PhoneGuard.com National Safety Council http://www.nsc.org/safety_road/Pages/safety_on_the_road.aspx

32. ELIMINATE DISTRACTIONS AND DRIVE SAFELY, THE SYSCO WAY.