1. Marketing Online Strategy

2. What I have noticed looking at your competition Both direct competitors and important brands -Consistency with every of their presence online  colors consistency  Put in place strategy to entertain and attract the customers -Creation of a brand identification (in direct competitors)/ interconnection among all their accounts (twitter/pinterest/facebook/instagram/tumblr/website) -extremely active (post almost every day)  need content -very professional website (simple to access products) -the digital Platform (especially social media) talks about every event of the brand

3. The route of a random internet user looking for jewelry Google: write « jewels NY » Visit some websites Find yours Decide that she likes the products you design Subscribes Follow on facebook/twitter/instagram Exposed to product by looking at her accounts/emails/ Connect from Online to purchase!!!! Very Important 10000 5000 50 30 3 1

4. Strategy: Website Build an easier website: Choose a color for the entire brand and stick to it in every presence online Propose to buy online add description of product next to image don’t introduce products by collection but rather by category (necklace, brace, ears…)

5. Strategy: Website -offer possibility to create own product or describe specifically what the customer wants -offering possibility for gifts service ? -inspiration and press section  replace by articles in magazine and create new section for Instagram -Post videos What will be very important is to facilitate on the website the visitor possibility to let his email or to follow us  collect information (allow better targeting/ keep a record of whom is interested by the brand)

6. Strategy: Emailing + facebook Emailing campaign on mail chimp: launch emails on a regular basis (at least once a week to inform about products, collection) + create thanking emailing for subscribing MOST IMPORTANT PART IS THE EMAILING TO SHOW CUSTOMERS OFFERS -social media: Facebook: -create call to action  contacting -collect a bank image with a lot of content that we can post online -create a bank of quotes, thoughts, inspirations related to creation, design, products -Post videos -Launch subjects that create a debate -newsletter -create quizzes to create interaction with community -look for important blog, try to contact them too -recreate an image showing that you are stylish and modern

7. Strategy: Twitter + Instagram -create specific hashtags to relate to your brand and when important fashion events are happening post a lot to show presence (NY fashion week/ Paris fashion week/ trunk shows/ shooting). -Post about every products/ every event/ every relation/ inform followers of what you are doing almost like if they were in the company) 1 post a day is a good base unless event (5 posts then is good) Too much post leads to unsubscribing -Post videos Pinterest: Create bank of image with Pinterest Pins collection -Create Wikipedia page about you as a designer

8. What we need to build the strategy Bank of images Bank of videos Bank of quotes/thoughts Create quizzes, games, pictures comparison to draw and retain followers attention Get informed about stars wearing the jewels to communicate it Establish strategy before events, spread rumors Coordinate schedule

9. My Job as a community manager  Develop brand awareness  Animate members and reinforce brand followers relationship  look after the technical and functional development of the platform  analyze and establish reporting about the brand exposure  stay aware of all the activities Short term objective -Synchronize schedule with yours -expose online company’s event every week -create bank of image/ quotes -create videos about the brand -create emailing campaigns (biweekly  weekly) -engage community using questions (rhetorical/ comparing/ quizzes/ announcing promotions/events) +event like Valentin’s day/mother’s fest/ Christmas… Long term objective Increase followers and online activity, create engagement online

10. People on Google Website Give their email adress Social Media Reach more people Inform about promotion/events Access to data about who visits website ? Who are our customers  narrow targeting Need content to feed social media (pictures/knowing the events in advance/videos/ Tool used: Google analytics Campaigns on facebook/ relating events on twitter/ Posting good pictures on instagram/creating bords on pinterest

11. People on Google Website Give their email adress Social Media Reach more people Inform about promotion/events Access to data about who visits website ? Who are our customers  narrow targeting Need content to feed social media (pictures/knowing the events in advance/videos/ Tool used: Google analytics Campaigns on facebook/ relating events on twitter/ Posting good pictures on instagram/creating bords on pinterest