1. The Korean Wave Sheri Matsuzaki

2. My Topic The Korean Wave, also known as the Hallyu Wave The Korean Wave, also known as the Hallyu Wave K-pop is increasing in popularity K-pop is increasing in popularity

3. Research Question and Thesis With its overall incline in popularity, Korean pop music will not be sustainable in other countries. With its overall incline in popularity, Korean pop music will not be sustainable in other countries. Will Korean pop music be sustainable in other countries?

4. Methods News articles about k- pop in other countries News articles about k- pop in other countries Billboard, MTV, CNN, Wallstreet Journal, Korea Times Billboard, MTV, CNN, Wallstreet Journal, Korea Times K-pop in Japan K-pop in Japan Previous attempts of Korean artists debuting in the United States Previous attempts of Korean artists debuting in the United States

5. Japan and the Hallyu Wave BoA and TVXQ BoA and TVXQ Learned culture and language Learned culture and language Respected in industry Respected in industry Topped Oricon charts, performed on Kouhaku Uta Gassen Topped Oricon charts, performed on Kouhaku Uta Gassen TVXQ – 1 st Korean group to perform at Tokyo Dome TVXQ – 1 st Korean group to perform at Tokyo Dome

6. Japan and the Hallyu Wave Girls’ Generation – topped the Hot 100 chart Girls’ Generation – topped the Hot 100 chart 100,000 in singles/download sales 100,000 in singles/download sales Internet survey – KARA was ahead of popular Japanese celebrities Internet survey – KARA was ahead of popular Japanese celebrities

7. Robert Michael Poole CEO of Something Drastic International Music Promotion and Tokyo Editor of CNN Go General sound of J-pop “has been all about cuteness, presenting boys with the ideal submissive girl…” General sound of J-pop “has been all about cuteness, presenting boys with the ideal submissive girl…” J-pop stuck in the late ‘90’s, reusing the same sound J-pop stuck in the late ‘90’s, reusing the same sound

8. Media overexaggerated K-pop’s popularity Oricon charts carry the most prestige Oricon charts carry the most prestige Billboard article highlighted accomplishments on Hot 100, not Oricon Billboard article highlighted accomplishments on Hot 100, not Oricon Girls’ Generation couldn’t beat Japanese group KAT- TUN Girls’ Generation couldn’t beat Japanese group KAT- TUN Media outlets fail to mention the amount of units sold Media outlets fail to mention the amount of units sold Hallyu concert with KARA was postponed – poor ticket sales, despite their popularity Hallyu concert with KARA was postponed – poor ticket sales, despite their popularity

9. AKB48 Japan isn’t tired of the cute concept Japan isn’t tired of the cute concept Google and Shiseido signed to be associated with them Google and Shiseido signed to be associated with them Asahi’s line of canned coffee – sales were boosted nearly 7% Asahi’s line of canned coffee – sales were boosted nearly 7% Sold a million copies of 3 consecutive singles on the first day of its release Sold a million copies of 3 consecutive singles on the first day of its release

10. Decline of K-pop in Japan Newer Korean groups believe they can easily enter the market without learning culture and language Newer Korean groups believe they can easily enter the market without learning culture and language Re-use hits songs and sing, rely on success of Hallyu and previous groups Re-use hits songs and sing, rely on success of Hallyu and previous groups Quantity over quality Quantity over quality

11. PSY and Gangnam Style  Music video – over 886 million views on YouTube  Guiness World Records – most liked video  Consistently been #2 on Billboard, #1 on charts in many countries  #39 of askmen.com’s Most Influential Men of 2012  Appeared on many shows: CNN, Today Show, Ellen, SNL, X-Factor, etc.  MTV EMA’s – Best Video

12. Previous Attempts of American Debut 2008 - With intense popularity in Korea & Japan, BoA attempted to debut in America 2008 - With intense popularity in Korea & Japan, BoA attempted to debut in America Rain – acted in movies, but not known for his music Rain – acted in movies, but not known for his music 2009 – Wonder Girls only charted at #76 2009 – Wonder Girls only charted at #76 2012 – Girls’ Generation debuted with “The Boys” 2012 – Girls’ Generation debuted with “The Boys”

13. K-pop in America No K-pop group has ever made it big in the US No K-pop group has ever made it big in the US Promotional methods are ineffective Promotional methods are ineffective “Boybands” were a fad in the 90’s and have long since died out “Boybands” were a fad in the 90’s and have long since died out New generation of K-pop are very common, repetitive New generation of K-pop are very common, repetitive Gangnam Style is popular, but PSY’s success is solely because of Gangnam Style Gangnam Style is popular, but PSY’s success is solely because of Gangnam Style

14. Works Cited "2012 MTV EMA Highlights - PSY Debuts "Gangnam Style" and Wins Best Video." MTV News 12 Nov 2012, n. pag. Web. 13 Nov. 2012.. Benjamin, Jeff. "Girls' Generation Push Japanese Domination With 'Paparazzi,' 1 Million Albums Sold." Billboard.com. 12 July 2012, n. pag. Web. 13 Nov. 2012. Benjamin, Jeff. " Psy Signs to Scooter Braun's Label, Will Appear at MTV VMAs." Billboard.com. 04 Sept 2012, n. pag. Web. 13 Nov. 2012. "Counterpoint: K-pop In Japan: No Special Treatment." SeoulBeats 23 Jan 2012, n. pag. Web. 23 Oct. 2012.. “DBSK the First Korean Group to Perform at the Tokyo Dome." sharingyoochun. Wordpress, 2 Jul. 2009. Web. 22 Oct. 2012.. "Japanese Hallyu Concert Featuring Kara and Rainbow Cancelled Due to Bankruptcy." Soompi 22 June 2012, n. pag. Web. 13 Nov. 2012..

15. Works Cited Joyce, Andrew, and Kenneth Maxwell. "Japan Goes Gaga Over a 92-Member Girl Group.” Wallstreet Journal 28 Dec 2011, n. pag. Web. 13 Nov. 2012.. "Kara's Name Appears As the Only Foreigner for a Japanese Popularity Poll." Soompi 9 May 2012, n. pag. Web. 13 Nov. 2012.. Kim, Susan Se-jeong. "“Hallyu,” Korean Wave, Will Not Last 5 Years." Korea Times 18 May 2012, n. pag. Web. 13 Nov. 2012.. Kwak, Donnie. "PSY's 'Gangnam Style': The Billboard Cover Story." Billboard.com 26 Oct 2012, n. pag. Web. 13 Nov. 2012. Nakagawa, Ulara. "K-Pop Versus J-Pop." Diplomat 1 Mar 2011, n. pag. Web. 13 Nov. 2012.. Oh, Esther. "K-Pop Taking OVer the World? Don't Make Me Laugh." CNN Travel 26 May 2011, n. pag. Web. 13 Nov. 2012.. "Oricon Reveals Weekly Charts for the Week of July 9th." Tokyohive 4 July 2012, n. pag. Web. 13 Nov. 2012..

16. Works Cited   Park, Madison. “Gangnam Style Dominates Uk Chart.” CNN.com. 2 Oct. 2012. Web. 23 Oct. 2012..   PSY. “PSY - Gangnam Style ( 강남스타일 ) M/V.” YouTube. N.p. 15 July 2012. Web. 13 Nov. 2012..http://www.youtube.com/watch?v=9bZkp7q19f0   Seth, Radhika. "Is K-Pop in Trouble with Japan?." Japan Daily Press 4 Sept 2012, n. pag. Web. 13 Nov. 2012..   South Korea. Korean Culture and Information Service. Korean Wave. Seoul: KOCIS, 2012. Web. 22 Oct. 2012..   St. Michel, Patrick. "Does Korean Pop Actually Have a Shot at Success in the U.S.?." Atlantic 30 Jan 2012, n. pag. Web. 13 Nov. 2012..   "Top 49 Men 2012 Edition." Askmen.com. n.d. n. page. Web. 23 Oct. 2012..