1. International Marketing A Review and Expansion

2. Risk  What is Risk?  What would the risk factors be for international marketing?  Political and financial stability  Legal & regulatory  Trade barriers  Economic conditions – business cycles  Lack of Cultural knowledge

3. Examples of Risk/Opportunities  http://www.youtube.com/watch?v=Z1tHPfraji4 Political http://www.youtube.com/watch?v=Z1tHPfraji4  http://www.youtube.com/watch?v=wyFsodVUd- o&feature=related Indian Protest http://www.youtube.com/watch?v=wyFsodVUd- o&feature=related  http://www.youtube.com/user/Euromonitor#p/a/ u/2/IDyjBEAGybE Apparel Market http://www.youtube.com/user/Euromonitor#p/a/ u/2/IDyjBEAGybE  http://www.youtube.com/user/Euromonitor#p/u/ 40/yI5emL7wYX4 Russian Food Market http://www.youtube.com/user/Euromonitor#p/u/ 40/yI5emL7wYX4  http://www.youtube.com/watch?v=REId5Ucemj 8 Greece – Ripple Effect http://www.youtube.com/watch?v=REId5Ucemj 8

4. Analysis  SWOT Analysis  Strengths, Weaknesses, Opportunities, Threats  PEST  Political, Economic, Social, Technological  http://www.nzherald.co.nz/small- business/news/article.cfm?c_id=85&objectid =10732770