1. THE NEW TREND IN AUTOMOTIVE MARKETING

2. Proliferation of Vehicle Models Growing Consumer Awareness Expanding Media

3. January 18, 2006 IT’S A GAME OF ONE-ON-ONE.

4. How many customers did we lose last year?

5. Is Customer Loyalty Dead? It’s tougher than ever! Work on it before your competitors do!

6. Get the Customers Today! 70% 10% 80% Traditionally… Sell the customer today! Referred Customers Returning Customers

7. Tomorrow is just as important… Tomorrow Beyond Today NEW CUSTOMER NUTURE THEM RETAIN FOR LIFE!

8. It’s more cost effective to do business with past customers than to chase new customers. Winning the Customer for Life

9. Strategy Sell Service and Parts. Sell a Used Vehicle Sell a New Vehicle Manage customers individually…not products and programs.

10. OUR ADVANTAGE! CONVENIENCE PRICE PRODUCT

11. Service Price Product Selection ONE OF THE MAJOR FACTORS Convenience

12. NEWSPAPERSNETWORK TVCABLEINTERNET Mass Media

13. Convenience for busy lives! Internet

14. Convenience SHOPPING SALES CUSTOMER SERVICE CLEARLY POST OUR PRICES ON VEHICLES AND ACCESSORIES ENTIRE INVENTORY ON OUR WEBSITE FREELY PROVIDE PRICES VIA PHONE & EMAIL REQUESTS EMAIL SALES & SPECIALS ON-SITE RENTAL & SHUTTLE SERVICE FAST LANE CHECK SERVICE & BODY SHOP PROGRESS ONLINE CAMPUS-TYPE ATMOSPHERE SEPARATE CUSTOMER RETENTION CENTER It’s easy to do business with us… FEEDBACK KEEP EVOLVING & CHANGING TO GAIN EVEN MORE LOYALTY APPRAISALS FIRST ELIMINATED THE BACK & FORTH ONE PERSON HANDLES THE TRANSACTION OFFER THE MOST CONVENIENT HOURS IN TOWN

15. January 18, 2006 IT’S A GAME OF ONE-ON-ONE.