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STAKEHOLDERS – Involving all the players Module 2 of the SWITCH Training kit
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Project outline, Management and Organisation Page 2 Shortcomings of current approaches to stakeholder involvement Patchiness Its value is not appreciated Stakeholders as mere listeners Disadvantaged groups excluded One-way relationship with researchers Servicing a political agenda Lack of coordinating capacity STAKEHOLDERS – Involving all the players Image: Niklas Klostermann www.switchtraining.eu
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Project outline, Management and Organisation Page 3 Stakeholders STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Project outline, Management and Organisation Page 4 Different approaches to stakeholder involvement Levels of involvement: Information Consultation Collaboration Empowerment Image: Barbara Anton Approaches: Informal Formal STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Project outline, Management and Organisation Page 5 Learning Alliances Image: Kemmis and McTaggart (1988) STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Project outline, Management and Organisation Page 6 Stakeholders analysis (1) Initial brainstorming Stakeholder analysis o Differentiate key, primary and secondary stakeholders o Rank stakeholders according to importance and influence STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Project outline, Management and Organisation Page 7 Institutional mapping Looking behind the scenes of power relationships Understanding the reality – rather than the rules Can lead to politically sensitive results Should be undertaken by researchers or consultants Image: Tania Fernanda Santos STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Project outline, Management and Organisation Page 8 Establishing a process for stakeholder involvement - Recommendations Clarify the stakeholder process goals and expectations Maintain transparency regarding roles and interests Focus on the needs of the city as a whole Try to create win-win situations Strive for early tangible results STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Project outline, Management and Organisation Page 9 Getting stakeholders on board and working with them effectively Understand different interests/agendas Speak their language Highlight benefits, successes & provide incentives Create space for those less familiar with participation Aim for ownership through development of common vision Ensure early outputs STAKEHOLDERS – Involving all the players www.switchtraining.eu
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Slides produced by: ICLEI European Secretariat © 2011 ICLEI European Secretariat GmbH, Leopoldring 3, 79098 Freiburg, Germany The contents of the SWITCH Training Desk website are under a license of Creative Commons specified as Attribution- Noncommercial-Share Alike 3.0. This license allows others to remix, tweak, and build upon the training materials for non- commercial purposes, as long as they credit the copyright holder and license their new creations under the identical terms. http://creativecommons.org/licenses/by-nc-sa/3.0/ The full legal text concerning the terms of use of this license can be found at http://creativecommons.org/licenses/by-nc- sa/3.0/legalcode www.switchtraining.eu
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