1. Valuing the landscape through sustainable tourism Sue Savege, Director, Nurture Lakeland

2. Our aim “inspiring people to care for Cumbria's natural environment through responsible tourism”

3. Our Work A vision of both the tourism and the conservation sectors Supporting landscape and conservation projects Delivering sustainable tourism initiatives on specific issues Working with over 1200 businesses £2million to date raised through ‘Visitor Payback’

4. Sustainable Tourism ‘The quality of the landscape and the quality of the visitor experience are interwoven’ Encourage businesses to operate in a sustainable manner Encourage tourism to put something back Promote good practice Provide information on sustainable tourism, eco tourism and Visitor Payback to other organisations, UK and other People, Profit, Planet

5. Presenting our visitors with alternatives to the car Water quality Ecology Economy Fresh Air is Free Fix the Fells Protecting our upland footpaths & bridleways Love your Lakes Vital Uplands Protecting our ecosystems Inspiring generations

6. Business partners Hotels & Cafes Retailers Visitor Attractions Conservation partners National Trust Community Wildlife Trusts Statutory partners District & County Councils Lake District National Park Cumbria Tourism Partnership

7. Raising funds for conservation & environment ‘Visitor Gifting’ £2million

8. New challenges Low Carbon Tourism Adventure Tourism & Challenge Events International travel industry Sustainable Transport A Green Eden

9. www.nurturelakeland.orgwww.nurturelakeland.org Nurture Tourism