1. Birgit Kaleva Form 12 2015

2. Key points  Introduction  History  Products  Slogans  Summary

3.  American global doughnut company and coffeehouse chain  Based in Canton, Massachusetts  Subsdiary of Dunkin’ Brands  11,000 restaurants in 33 countries  Chairman and CEO – Nigel Travis  CFO – Paul Carbone  http://dunkindonuts.com/ http://dunkindonuts.com/

4. History  Founded by William Rosenberg in 1950 (1948 – „Open Kettle“, 1949 – „Kettle Donuts“)  The chain’s 100th restaurant opened in 1963  „Munchkins“ debuted in 1972  Bagels in 1996, breakfast sandwiches in 1997  2007 – Reducing trans fats – DDSmart menu

5. Products Big N’ Toasted Munchkins Coolatta Different sandwiches Doughnuts Coffee drinks Hash Browns

6. Slogan  Original slogan „Sounds Good, Tastes Even Better“  20 slogans through the years  Current slogans: „America Runs on Dunkin’“ (primary) „Keeps/Gets you Runnin’“ (secondary)

7. Summary  only 8% of the chain’s sales are donuts, 65% are drinks, 27% are other food items  main focus on coffee rather than donuts  DD has ranked first for customer loyality in the coffee category

8. References http://www.dunkindonuts.com/content/dunkindonuts/en.html https://en.wikipedia.org/wiki/Dunkin%27_Donuts