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Strategic Choices Professor Anastasia M. Luca, PhD MBA.

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Presentation on theme: "Strategic Choices Professor Anastasia M. Luca, PhD MBA."— Presentation transcript:

1 Strategic Choices Professor Anastasia M. Luca, PhD MBA

2 Strategic Choices  Organizations analyze and assess alternate strategies in order to meet their vision, goals, and objectives  The SWOT analysis identify Internal Strengths and Weaknesses, and external opportunities and threats  Strategies need to use opportunities by capitalizing on their strengths (resources and capabilities)  Strategies avoid threats and correct weaknesses

3 Strategic Choices  Strategic choices: –Business level –Functional level –Global Level –Corporate Level

4 Strategic Choices  Business Level –Cost leadership –Differentiation –Niche –Competitive advantage

5 Strategic Choices  Functional level strategies –R&D –Production –Marketing –Logistics –Customer Service

6 Strategic Choices  Global Strategy –Enable growth

7 Strategic Choices  Corporate level strategies –Vertical integration –Diversification –Strategic alliances –Acquisitions –Ventures –Restructuring


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