1. Internet Boot Camp Session One: Structure Paige Miller, MultiPlanet Marketing, Inc.

2. Internet Boot Camp Session One: Structure October 29, 2009 Your View of the Internet?

3. Internet Boot Camp Session One: Structure October 29, 2009 1950-60s

4. Internet Boot Camp Session One: Structure October 29, 2009 The Mall 1980-90s

5. Internet Boot Camp Session One: Structure October 29, 2009 Internet The Internet is Main Street and the Mall 2009

6. Internet Boot Camp Session One: Structure October 29, 2009 1.6 billion people use the Internet worldwide. 1 Americans conducted 13.8 billion searches in Sept 09. 2 231 million website names. 6 million+ active sites. 3 190 million Americans spend 68 hours/month (avg.) online. 4 1 Source: Internet World Statistics. www.internetworldstats.com.www.internetworldstats.com 2Source: comScore, Inc., Press release, Sept 2009 3Source: Netcraft: http://www.alootechie.com/content/46-million-websites-added- internet-jan-apr-2009-studyhttp://www.alootechie.com/content/46-million-websites-added- internet-jan-apr-2009-study 4.Source: Qualifying the Impact of the Internet, http://hbswk.hbs.edu/item/6268.htmlhttp://hbswk.hbs.edu/item/6268.html The Internet is Main Street and the Mall 2009

7. Internet Boot Camp Session One: Structure October 29, 2009 1. Entertainment - Radio, TV, Movies, Videos, Games 2. Communicate - Phone, Letter, Notes, Alerts, Collaboration 3. Research - Books, News, Articles, Magazines 4. Storage & Processing - Documents, Photos, Applications (“Clouds”) 5. Shopping - Personal, Commercial 6. Personal Contact - Friends, Family, Co-workers 7. Communities - Hobbies, Interests, Philanthropy, User Groups What the Internet is Supplementing:

8. Internet Boot Camp Session One: Structure October 29, 2009 Cliff Notes for the Internet

9. Internet Boot Camp Session One: Structure October 29, 2009

10. Internet Boot Camp Session One: Structure October 29, 2009 What is the Impact on Business?  All markets are fragmenting.  All markets are global.  “Word of mouth” is back, but it’s called “social media.”  Consumers are knowledgeable.  The Sales Cycle has changed forever.

11. Internet Boot Camp Session One: Structure October 29, 2009 Next Time  How the sales cycle has changed.  How advertising has changed.  How social media comes into play with free advertising.